Category
Lifestyle
Assisted Choices
Trend cluster
Category
Encouragement
Tech
Consumers are reminded to reach their goals through encouraging technology.
3.1
Trend score
Trend
What is the Encouragement Tech trend?
Encouragement Tech: Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count.
Trend themes
Themes within the Encouragement Tech trend
Three behaviours holding the trend together01
Self-help technology
The rise of self-care and personal betterment among young consumers is spurring the adoption of self-help technology that encourages users to stay positive and productive in their pursuit of their goals.
02
Mindfulness apps
Efficiency and productivity are leading priorities in the workplace. Mindfulness apps that encourage healthy micro-actions such as taking stretching breaks can help improve employees' emotional well-being and productivity.
03
Weather apps
Niche weather apps that help users make the most of their time outdoors by sending reminders when the weather is favorable are gaining popularity among consumers looking to enjoy their seasonal activities.
Industry implications
What the Encouragement Tech trend means for industry
Where the trend changes the playbookFor
Health technology
As consumers continue to prioritize their physical and emotional well-being, there is a growing opportunity for the development and adoption of health technology that encourages positive behavior change.
For
Software development
The trend towards self-help and productivity apps presents a ripe opportunity for software development companies to create innovative solutions that help users achieve their goals, foster mindfulness, and improve emotional well-being.
For
Consumer technology
Niche technology solutions that cater to specific consumer needs such as niche weather apps are gaining traction among users seeking unique experiences that offer value in their daily lives.
Workshop question
How can your products/services be used to help consumers achieve their personal goals?
Trend signals
Trend signals for Encouragement Tech
Trend score 3.1 out of 10, from popularity 38%, activity 47%, freshness 8%.
Popularity38%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Encouragement Tech trend
4 featured examples from Nov 4, 2016 to Aug 21, 2017CategoryLifestyle
Doctor-Approved Posture Wearables
The 'UpRight' Encourages You to Sit Upright for a Healthier Self
The healthcare industry can develop and market posture wearables, personal training technology, and health management devices that can improve health outcomes.
CategoryArt & Design
Appreciation-Encouraging Clocks
The PAO Clock Timepiece Encourages You to Stay in the Moment
The PAO Clock's stylish design opens up opportunities for disruptive innovation in the home decor industry.
CategoryTech
Office Productivity-Enhancing Apps
This Mindful App Helps You Achieve Your Personal Best
The wellness technology industry can leverage this trend by developing innovative apps and tools that promote office productivity and well-being.
CategoryTech
Encouraging Weather Apps
This Novelty Weather App Reminds Users to Go Outside
The 'It's cool' weather app presents an opportunity for mobile app developers to create unique weather experiences driven by user preferences.
