Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based.
Workshop Question - What can you change about your CSR initiatives to more clearly outline a path of action for your consumer?
Trend Themes
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Social Media as a Solution Platform — As social media makes the public aware about social issues, there is a trend for social media platforms to provide solutions to these issues through various functionalities.
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Online Community-based Services — Community-based online services focused on marginalized, underrepresented groups like the transgender community and volunteer organizations help to promote a more equitable culture.
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News-intermingled Philanthropy — Tools to encourage positive social action using technology and the news continue to grow, bridging the gap between the sharing of disturbing news and tangible acts of kindness.
Industry Implications
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Social Media Platforms — Social media platforms have an opportunity to provide greater functionality by establishing a connection between causes and viable actions.
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Non-profit & Service Industries — Non-profit organizations and service-based industries can tap online community services that offer different kinds of non-monetary support to marginalized groups.
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News Broadcasting & Media — Increased usage of Chrome extensions and other tools that intermix news and philanthropy provide an opportunity for media outlets to facilitate helpful actions.
4 Featured, 36 Examples:
55,278 Total Clicks
Date Range:
Nov 16 — Sep 17
Trending:
Untested
Consumer Insight Topics:
