Category
Lifestyle
Assisted Choices
Trend cluster
Category
Solution-Based
Social
Smartphones are re-positioned as portals to action instead of consumption.
2.0
Trend score
Trend
What is the Solution-Based Social trend?
Solution-Based Social: In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based.
Trend themes
Themes within the Solution-Based Social trend
Three behaviours holding the trend together01
Social Media as a Solution Platform
As social media makes the public aware about social issues, there is a trend for social media platforms to provide solutions to these issues through various functionalities.
02
Online Community-Based Services
Community-based online services focused on marginalized, underrepresented groups like the transgender community and volunteer organizations help to promote a more equitable culture.
03
News-Intermingled Philanthropy
Tools to encourage positive social action using technology and the news continue to grow, bridging the gap between the sharing of disturbing news and tangible acts of kindness.
Industry implications
What the Solution-Based Social trend means for industry
Where the trend changes the playbookFor
Social Media Platforms
Social media platforms have an opportunity to provide greater functionality by establishing a connection between causes and viable actions.
For
Non-Profit & Service Industries
Non-profit organizations and service-based industries can tap online community services that offer different kinds of non-monetary support to marginalized groups.
For
News Broadcasting & Media
Increased usage of Chrome extensions and other tools that intermix news and philanthropy provide an opportunity for media outlets to facilitate helpful actions.
Workshop question
What can you change about your CSR initiatives to more clearly outline a path of action for your consumer?
Trend signals
Trend signals for Solution-Based Social
Trend score 2.0 out of 10, from popularity 31%, activity 22%, freshness 8%.
Popularity31%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Solution-Based Social trend
4 featured examples from Nov 14, 2016 to Sep 18, 2017CategorySocial Good
Prejudice Awareness Apps
This App Helps Discourage Stereotyping Using Smartphone-Based Interaction
This industry can take advantage of the prejudice awareness app trend by creating apps that address stereotypes and promote understanding.
CategorySocial Good
Crowdsourced Lawyer Hashtags
#TransLawHelp Connects Lawyers with U.S. Transgender People in Need
The capacity to reach a large audience through hashtags on platforms like Twitter highlights the increasing role of social media in promoting social issues
CategorySocial Good
Anti-Trolling Volunteer Networks
HeartMob Documents and Reports Abuse on Social Media
Social media platforms can leverage anti-trolling volunteer networks and implement online harassment monitoring tools.
CategorySocial Good
Headline-Based Donation Plugins
The 'Buoy Up' Chrome Extension Helps Users Donate to Worthy Causes
Disruptive innovation opportunity: Introduce innovative technologies and platforms to enhance fundraising and make it easier for donors to contribute.
