Novel dining experiences incorporate traditionally disgusting ingredients
Implications - In the food industry, the gourmet category has long represented the avant-garde edge, pushing boundaries wherever possible. But as foodie-ism has exploded among consumers, the average eater has been exposed to far more cuisines, delicacies, and flavors than in years past. To surmount those jaded tastes, brands have crafted delicious gourmet dishes out of traditionally disgusting, unappetizing ingredients and features. As consumers use social media and the internet to gain access to broader swaths of a given industry, brands need to subvert norms to remain interesting and appealing.
Workshop Question — How could your brand repackage a traditionally unappealing aspect of your category to appeal to jaded consumers?