Grotesque Gourmet

Novel dining experiences incorporate traditionally disgusting ingredients

Implications - In the food industry, the gourmet category has long represented the avant-garde edge, pushing boundaries wherever possible. But as foodie-ism has exploded among consumers, the average eater has been exposed to far more cuisines, delicacies, and flavors than in years past. To surmount those jaded tastes, brands have crafted delicious gourmet dishes out of traditionally disgusting, unappetizing ingredients and features. As consumers use social media and the internet to gain access to broader swaths of a given industry, brands need to subvert norms to remain interesting and appealing.
SCORE 5.9
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21,270 Total Clicks
May 17 - Sep 17
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Featured Examples
Intentionally Gross Food Fillers - The Volumes Series Tricks People's Brains Into Eating Less Food
SCORE 9
This Year and V. Hot 2,113 Clicks Pub: May 10, 17
Intentionally Gross Food Fillers
The Volumes Series Tricks People's Brains Into Eating Less Food
Plenty of people have problems with overeating, so designer Marije Vogelzang came up with a creative—if slightly unsettling—method for combatting the issue with her Volumes series.... [More]
Insect-Infused Noodle Dishes - Japan's Ramen Nagi Serves 'Insect Tsukemen' with Crickets & Mealworms
SCORE 6
This Month and Warm 155 Clicks Pub: Sep 9, 17
Insect-Infused Noodle Dishes
Japan's Ramen Nagi Serves 'Insect Tsukemen' with Crickets & Mealworms
Ramen Nagi is a restaurant in Japan that serves a noodle dish called ‘Insect Tsukemen’ that is flavored with crickets, grasshoppers or silkworm powder and topped with mealworms and more... [More]
Detoxifying Fish Recipes - You Can Eat Activated Charcoal Fish and Chips in Melbourne
SCORE 6
This Quarter and Warm 299 Clicks Pub: Jul 27, 17
Detoxifying Fish Recipes
You Can Eat Activated Charcoal Fish and Chips in Melbourne
Activated Charcoal Fish and Chips has joined the ranks of niche food items infused with the detoxifying element. The Internet has been introduced to jet black lemonades, ice creams and now, this... [More]
Eel Burger Collaborations - Shake Shack with Chef Fergus Henderson are Offering a Slippery Specialty
SCORE 3.8
This Week and Mild 44 Clicks Pub: Sep 12, 17
Eel Burger Collaborations
Shake Shack with Chef Fergus Henderson are Offering a Slippery Specialty
This fast food chain has done several collaborative burger recipes in the past, but this limited edition eel burger could be their most ambitious yet, according to Grub Street. Shake Shack is... [More]
At-Home Cricket Jerky - Aketta Offers Recipes for Its Whole Roasted Crickets
SCORE 3.4
This Quarter and Mild 42 Clicks Pub: Aug 8, 17
At-Home Cricket Jerky
Aketta Offers Recipes for Its Whole Roasted Crickets
The Aketta brand offers crickets in a variety of forms to function as a more environmentally friendly protein source than livestock. Additionally, the brand also features recipes on its site for... [More]
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