Category
Business
Assisted Conversion
Trend cluster
Category
Virtual
Assistant
E-Commerce sites adopt virtual stylists for a tailored experience.
3.4
Trend score
Trend
What is the Virtual Assistant trend?
Virtual Assistant: Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases.
Trend themes
Themes within the Virtual Assistant trend
Three behaviours holding the trend together01
Virtual Stylists
The rise of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, is enabling e-commerce sites to provide personalized customer service for every client.
02
Smart Shopping Chatbots
The emergence of smart shopping chatbots is allowing consumers to shop directly through Facebook Messenger and eBay, with features such as natural language compatibility, voice recognition, and image recognition.
03
Smart Assistant App Stores
The recent launch of Samsung's Bixby Marketplace with third-party integration demonstrates the emergence of smart assistant app stores, providing users with access to a variety of apps across different Samsung devices, with potential future integration into TVs.
Industry implications
What the Virtual Assistant trend means for industry
Where the trend changes the playbookFor
E-commerce
The adoption of virtual stylists and smart shopping chatbots in the e-commerce industry is revolutionizing the way consumers shop online and enhancing their overall experience.
For
Artificial Intelligence
The increasing implementation of artificial intelligence in shopping chatbots and virtual stylists is leading to disruptive innovation opportunities across various industries, including fashion and entertainment.
For
Mobile Devices
The launch of Samsung's Bixby Marketplace and the availability of smart shopping chatbots through Facebook Messenger are indicative of the growing importance of mobile devices in the e-commerce industry and beyond.
Workshop question
What aspect of customer service can you borrow from an adjacent industry?
Trend signals
Trend signals for Virtual Assistant
Trend score 3.4 out of 10, from popularity 52%, activity 41%, freshness 8%.
Popularity52%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Assistant trend
5 featured examples from Aug 2, 2017 to Jul 3, 2019CategoryMarketing
Holographic AI Stylists
The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home
The use of holographic AI models and virtual stylist bots has the potential to revolutionize the way people shop for clothes, particularly online.
CategoryBusiness
Virtual Chatbot Stylists
Levi's Virtual Stylist Helps Customers Decide on Purchases
The e-commerce industry has the opportunity to enhance customer experience and boost sales by adopting AI-powered chatbot stylists like Levi's Virtual Stylist.
CategoryTech
Anticipatory Shopping Assistants
SmartStockup Ensures Consumers Never Run Out of Toilet Paper
Retailers can employ predictive shopping assistants to improve their customers' online shopping experience.
CategoryBusiness
Smart Shopping Chatbots
eBay ShopBot Helps Users Shop Directly Through Facebook Messenger
The integration of chatbots in e-commerce platforms opens up disruptive innovation potentials by enhancing customer engagement and streamlining the shopping process.
CategoryTech
Smart Assistant App Stores
Samsung Launched Bixby Marketplace With Third-Party Integration
Smartphone manufacturers can integrate third-party apps into their devices to provide a unique experience for their users.
