Of all the apps that people keep on their smartphones, Facebook Messenger is one of the most frequently used, and ZoConvert is a new tool to help businesses make the most out of that potential consumer power. The tool allows marketers to design effective Facebook Messenger bots in a matter of minutes, without the need for an expert developer.
Messaging applications are a great way to engage consumers, as those platforms are where users are most comfortable engaging with others. By using a bot through an app like Facebook Messenger, brands need not worry about getting users to their website or ensuring that they have any special skills or knowledge; everyone already knows how to use Messenger. With ZoConvert removing the technical side of programming a chatbot, bot marketing is that much more approachable for brands.