Category
Autos
Adventure Downsizing
Trend cluster
Category
Car-Sharing
Convenience
Industries converge on the sharing economy to engender hyper-convenience.
3.2
Trend score
Trend
What is the Car-Sharing Convenience trend?
Car-Sharing Convenience: One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries.
Trend themes
Themes within the Car-Sharing Convenience trend
Three behaviours holding the trend together01
Hyper-Convenient Offerings
As consumers come to expect hyper-convenient offerings in all aspects of their lives, businesses need to hybridize multiple convenience-based industries for gaining a competitive advantage.
02
Partnerships and Integration
Collaborations with other established online brands, transport services and vendors can allow ridesharing services to offer a highly tailored, integrated and complete experience for its customers.
03
In-Car Vending and Business Opportunities
Offering clients add-on services that utilize a business' fleet or a driver's idle time such as in-car vending machines and business-focused ridesharing features can provide drivers and businesses an extra source of income.
Industry implications
What the Car-Sharing Convenience trend means for industry
Where the trend changes the playbookFor
Transportation
The transportation industry must continuously evolve to meet consumer demands and offer integrated services while tuning into cultural innovations and advancements in technology.
For
Retail
Ridesharing services can integrate with brick-and-mortar retail businesses for offering hyper-convenient pickup and drop-off options and location-based in-ride recommendations utilizing AI and machine learning technologies.
For
Technology
Technology advancements including chatbots, AI, and machine learning are transforming the ridesharing industry with features like hyper-personalization, predicting transportation needs, and improving overall customer caregiving.
Workshop question
Which adjacent industry could your brand partner with to increase the convenience of the service for your consumers? What would that hybrid service look like?
Trend signals
Trend signals for Car-Sharing Convenience
Trend score 3.2 out of 10, from popularity 46%, activity 43%, freshness 8%.
Popularity46%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Car-Sharing Convenience trend
5 featured examples from Nov 3, 2016 to Sep 11, 2017CategoryBusiness
In-Car Vending Machines
Cargo Lets Uber Drivers Earn Extra Money Selling In-Car Essentials
Disruptive Innovation Opportunity: Integrate in-car vending machines into ride-sharing services to provide drivers with extra income and enhance the passenger experience.
CategoryAutos
Customized Rideshare Experiences
'Uber Feed' Brings a Host of Custom Features to the App
Disruptive innovation opportunity: Create new features within ridesharing apps to personalize and enhance the overall user experience.
CategoryAutos
Designated Rideshare Lounges
Uber and Westfield's Partnership Will Create Waiting Rooms in Malls
Opportunity for ridesharing companies to partner with shopping centers to improve customer experience.
CategoryAutos
Rideshare Transportation Partnerships
Lyft and Amtrak Partnered to Offer Riders In-App Pickups
The transportation industry can benefit from exploring partnerships and integrations with other relevant companies to enhance the customer experience and expand their service offe…
CategoryAutos
Business-Focused Ridesharing Features
Uber Central is Designed for Businesses' Clients
Disruptive Innovation Opportunity: Ridesharing companies can leverage business-focused features to attract corporate clients and expand their market reach.
