Emotional Engagement

Brands leverage biometric data to fuel positive interactions with consumers

Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response.

Workshop Question - What are the emotions your consumer experiences as they interact with your brand? Where along this journey are they most and least engaged?
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150,138 Total Clicks
Dec 16 - Sep 17
Warm
Featured Examples
Emotion-Powered Pop-Up Shops - This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
SCORE 7.1
Warm 8,778 Clicks Pub: May 9, 17
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
This past holiday season, eBay opened up the first emotion-powered pop-up in central London. Designed to tackle the stress of Christmas shopping by giving clueless consumers some gift inspiration,... [More]
Emotion-Detecting Condiment Apps - Marmite's TasteFace Uses Facial Recognition to Read Reactions
SCORE 7.2
Warm 2,469 Clicks Pub: Sep 11, 17
Emotion-Detecting Condiment Apps
Marmite's TasteFace Uses Facial Recognition to Read Reactions
Marmite recently launched a new app called TasteFace that uses facial recognition to read one’s emotions and determine whether their initial reaction is to love or hate the spread. Based on... [More]
Gamer Emotion-Tracking Wearables - The Ankkoro Emotion Sense Wrist Wearable Captures Emotional Data
SCORE 5.7
Warm 1,988 Clicks Pub: Dec 19, 16
Gamer Emotion-Tracking Wearables
The Ankkoro Emotion Sense Wrist Wearable Captures Emotional Data
The Ankkoro Emotion Sense wrist wearable is a new device from Ironova that is set to debut at CES 2017 and help to further enhance the video game market in new, unexpected ways. The wearable works... [More]
Sensory Retail Pods - The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
SCORE 6.6
Warm 4,490 Clicks Pub: May 29, 17
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
The Benetton Pop Up Cube project consisted of portable retail pods that were installed in the heart of Milan, and Cannes last year. The clothing brand embraced an immersive marketing approach with... [More]
Emotion-Anticipating Systems - This Device System Anticipates Heated Disagreements Between Couples
SCORE 4.1
Average 365 Clicks Pub: May 10, 17
Emotion-Anticipating Systems
This Device System Anticipates Heated Disagreements Between Couples
There a a handful of wearable device systems that are capable of providing insights into one’s emotional state, but a system that is being developed by USC Dornsife and USC Viterbi... [More]
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