The adidas x Alexander Wang collection, which was much awaited upon its reveal at the high-fashion designer's spring 2017 runway show, was sold in pop-up trucks that feature nine items from the collaboration.
While the collection wasn't released to the public until the spring of this year, its preview in New York City, Tokyo, and London took place in large pop-up trucks. The trucks were mostly white and emblazoned with Alexander Wang's name as well as the adidas logo – both in a simple black color. The pop-up trucks were selling nine items from the collection including "shoes, a track suit, a hoodie and t-shirts."
The adidas x Alexander Wang collection's pop-up retail spaces in major cities allowed for more exclusive, yet still accessible, marketing from the brand.