Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring.
Workshop Question - How can big data enhance the way consumers engage with your brand?
Trend Themes
1. Biometric Tracking - Consumers are looking for ways to be more in-tune with their bodies through personalized health monitoring
2. Wearable Stress Relief - Stress relief wearables provide users with portable peace of mind and act as an instant reminder to focus on their health
3. Intelligent Workout Tracking - Technology-packed wearables allow for an all-encompassing view into the wearer's individual performance via biometric data
Industry Implications
1. Fitness & Sportswear Industry - The wearable technology revolution is driving growth in the fitness and sportswear industry
2. Healthcare Industry - Wearable biometric tracking devices can help educate consumers on their own health and have implications for the healthcare industry
3. AI and Iot Industry - Emerging biometric device trends embraced by consumers are driving advances in AI and IoT industries
5 Featured, 44 Examples:
103,632 Total Clicks
Date Range:
Jun 16 — Jun 18
Trending:
Warm
Consumer Insight Topics:
