'The Bottle' is a new pop-up in London that is stocked with an unusual product—bottled salt water drinks. While these bottled beverages are packaged like ready-to-drink items, they are not for sale and only serve to educate the on safety surrounding the dangerous UK coastlines.
Different types of bottled water beverages at The Bottle include varieties like the 'Thames Wash,' which each talk about some of the risks of swimming at sea. For instance, 'Cornish Wash' describes that it is "Infused with rip currents, surging waves and slippery rocks" and "can cause blood pressure to rise, putting strain on the heart and leading to cardiac arrest even in the young and healthy."
The RNLI (Royal National Lifeboat Institution) is the charity behind this pop-up and created this stunt to capture the attention of young Londoners.
Pop-Up Seawater Shops
More Stats +/-
Motorized Rescue Boards
Secure Baby Shower Chairs
Interactive Feminine Murals
Buoyant Floating Swimwear
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
- By: Laura McQuarrieSep 1, 2016