The rising popularity of online shopping has brought about concerns regarding customer service enhancements that can be made digitally to ensure consumers get what they want -- in the world of footwear, this foot shape scanner could serve as a solution to that problem.
Users simply step onto the scanner from the Volumental start-up as they would a regular weighted scale. The device uses Intel's RealSense Camera technology to obtain foot measurements that go beyond the user's size; this includes: arch, width, heel placement and more. This foot care scanner offers users a customized structural analysis, which can then be given to online stores to ensure the consumer is ordering a product they won't regret.
This device could combat the current online return rate, which stands at 50%.
Key Themes Behind This Trend
- Customized Fit
- The foot shape scanner technology offers a customized structural analysis, presenting an opportunity for companies to provide personalized and accurately fitting products.
- Enhanced Customer Experience
- Implementing foot shape scanners in online shoe shopping could enhance the customer experience by reducing the need for returns and ensuring a better fit, resulting in increased customer satisfaction.
- Data-driven Insights
- The foot measurements obtained by the scanner provide valuable data on arch, width, and heel placement, creating opportunities for data-driven decision making in the footwear industry.
Where This Applies
- E-commerce
- Integrating foot shape scanner technology into e-commerce platforms can revolutionize online shoe shopping by addressing fit concerns and reducing return rates.
- Footwear
- The introduction of foot shape scanners presents a disruptive innovation opportunity for the footwear industry to enhance the design and production process based on precise foot measurements.
- Technology
- The use of Intel's RealSense Camera technology in foot shape scanners can disrupt the technology industry by driving advancements in 3D scanning and measurement capabilities.
