Water is rejuvenated with beauty-enhancing additives
Implications - Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency.
Workshop Question - How can your brand tap into your consumer's day-to-day lifestyle habits and needs? What enhancements can you make?