Category
Lifestyle
Assisted Choices
Trend cluster
Category
Enhancing
Elixir
Water is rejuvenated with beauty-enhancing additives.
4.6
Trend score
Trend
What is the Enhancing Elixir trend?
Enhancing Elixir: Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency.
Trend themes
Themes within the Enhancing Elixir trend
Three behaviours holding the trend together01
Functional Water Beverages
Consumers are seeking water beverages that offer health benefits and multi-tasking efficiency.
02
Drinkable Beauty
Beauty drinks and concentrates offer consumers a new way to achieve healthy skin from the inside out.
03
Alternative Premium Water
Consumer demand for non-alcoholic upscale beverage options has created a market for premium water products.
Industry implications
What the Enhancing Elixir trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Companies can develop new water beverages catering to the desire for tasteful and healthy drinks.
For
Beauty Industry
Beauty and personal care companies can explore drinkable beauty and target consumers looking for convenient ways to improve skin health.
For
Hospitality Industry
Upscale restaurants, hotels and bars can offer premium water tastings and alternative non-alcoholic beverage options.
Workshop question
How can your brand tap into your consumer's day-to-day lifestyle habits and needs? What enhancements can you make?
Trend signals
Trend signals for Enhancing Elixir
Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 8%.
Popularity69%
Activity61%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Enhancing Elixir trend
5 featured examples from Jul 5 to Sep 18, 2017CategoryMarketing
Luxury Botanical Water
SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore
Beverage manufacturers can explore the development of premium botanical water products to meet the demand for luxurious non-alcoholic beverage options.
CategoryLifestyle
Beautifying Floral Beverages
Detox Delight's Juice Delight Beauty Water Supports a Healthy Glow
The beverage industry can take advantage of the on-the-go beauty beverages trend by creating innovative and healthy drink options for beauty-conscious consumers.
CategoryLifestyle
Drinkable Beauty Concentrates
Sakara's 'Beauty Water Concentrate' Can Be Added to Boost Beverages
Opportunity for beauty companies to incorporate water-based collagen products and create more compact versions for convenience and travel.
CategoryLifestyle
Immune-Boosting Water Beverages
Pervida Makes Immune Health Water Powered by Pomegranate Seed Oil
Beverage companies can create a new segment by offering functional and healthy drinks.
CategoryLifestyle
Health-Focused Cinnamon Waters
Juice Press's 'Water + Cinnamon' Offers Health Benefits
The beverage industry can take advantage of the functional water trend by incorporating ingredients like cinnamon into their products.
