Water is rejuvenated with beauty-enhancing additives
Implications - Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency.
Workshop Question - How can your brand tap into your consumer's day-to-day lifestyle habits and needs? What enhancements can you make?
Trend Themes
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Functional Water Beverages — Consumers are seeking water beverages that offer health benefits and multi-tasking efficiency.
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Drinkable Beauty — Beauty drinks and concentrates offer consumers a new way to achieve healthy skin from the inside out.
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Alternative Premium Water — Consumer demand for non-alcoholic upscale beverage options has created a market for premium water products.
Industry Implications
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Beverage Industry — Companies can develop new water beverages catering to the desire for tasteful and healthy drinks.
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Beauty Industry — Beauty and personal care companies can explore drinkable beauty and target consumers looking for convenient ways to improve skin health.
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Hospitality Industry — Upscale restaurants, hotels and bars can offer premium water tastings and alternative non-alcoholic beverage options.
