Category
Lifestyle
Assisted Choices
Trend cluster
Category
Routine
Potion
Beauty elixirs are marketed as products to integrate into daily beverages.
3.1
Trend score
Trend
What is the Routine Potion trend?
Routine Potion: Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity.
Trend themes
Themes within the Routine Potion trend
Three behaviours holding the trend together01
Beauty Drinks
There is an increasing demand for beauty-oriented beverage items infused with skin-loving ingredients.
02
Superfood Powders
Baristas are adding superfood powders, such as matcha and mushroom, to coffee beverages and smoothies.
03
Activated Charcoal
Activated charcoal is being used as a health and wellness ingredient in beverages, including coffee and lattes.
Industry implications
What the Routine Potion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can introduce health and beauty-oriented drinks into their menus to cater to health and wellness seekers.
For
Beauty and Personal Care
Actively adding skin-loving ingredients to infused drinks aligns with the products already offered within the beauty and personal care industry.
For
Natural and Organic
The trend towards natural and organic dietary supplements is a growing industry that can incorporate the use of superfood powders and ingredients like those seen in beauty drinks.
Workshop question
What is one hesitation your customer has regarding your product?
Trend signals
Trend signals for Routine Potion
Trend score 3.1 out of 10, from popularity 48%, activity 38%, freshness 8%.
Popularity48%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Routine Potion trend
4 featured examples from Dec 22, 2016 to Sep 18, 2017CategoryLifestyle
Indulgent Wellness Powders
Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
Wellness powders and functional beverages fit well into the beauty and wellness industry, providing natural yet effective benefits to consumers.
CategoryLifestyle
Healthy Gothic Lattes
This Charcoal Latte From Damson & Co Has a Distinctive Black Color
Industry that can explore the potential of activated charcoal as an ingredient and create gothic-themed products.
CategoryLifestyle
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien…
CategoryLifestyle
Beautifying Mushroom Powders
Om Organics Mushrooms' Matrix Drink Powder Aids With Detox Efforts
The health and wellness industry can explore disruptive innovation by incorporating mushroom-based drink powders and detoxifying supplements into their product offerings.
