Beauty elixirs are marketed as products to integrate into daily beverages
Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity.
Workshop Question - What is one hesitation your customer has regarding your product?
Trend Themes
1. Beauty Drinks - There is an increasing demand for beauty-oriented beverage items infused with skin-loving ingredients.
2. Superfood Powders - Baristas are adding superfood powders, such as matcha and mushroom, to coffee beverages and smoothies.
3. Activated Charcoal - Activated charcoal is being used as a health and wellness ingredient in beverages, including coffee and lattes.
Industry Implications
1. Food and Beverage - The food and beverage industry can introduce health and beauty-oriented drinks into their menus to cater to health and wellness seekers.
2. Beauty and Personal Care - Actively adding skin-loving ingredients to infused drinks aligns with the products already offered within the beauty and personal care industry.
3. Natural and Organic - The trend towards natural and organic dietary supplements is a growing industry that can incorporate the use of superfood powders and ingredients like those seen in beauty drinks.
