Routine Potion

Beauty elixirs are marketed as products to integrate into daily beverages

Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity.
SCORE 4.9
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32,438 Total Clicks
Dec 16 - Sep 17
This Year and Mild
FashionLifestyleDrinkingCosmetics
Featured Examples
Indulgent Wellness Powders - Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance
SCORE 7.3
This Year and Warm 1,217 Clicks Pub: Sep 18, 17
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Healthy Gothic Lattes - This Charcoal Latte From Damson & Co Has a Distinctive Black Color
SCORE 5.2
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Powdered Herbal Lattes - Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
SCORE 3
Mild 554 Clicks Pub: Dec 22, 16
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Beautifying Mushroom Powders - Om Organics Mushrooms' Matrix Drink Powder Aids With Detox Efforts
SCORE 2.5
Mild 199 Clicks Pub: Jun 13, 17
Beautifying Mushroom Powders
Om Organics Mushrooms' Matrix Drink Powder Aids With Detox Efforts
Om Organics Mushrooms is a health brand specializing in mushroom-based drink powders, and beauty supplements. The brand’s Mushroom Matrix range includes products that aid with immunity, beauty,... [More]
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