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Organizational Parent Platforms

'SignUpGenius' is an Online Tool to Help Parents Stay Organized

— August 3, 2017 — Social Good
SignUpGenius is an online signup service that helps parents stay organized during the busy back-to-school season. Parents can easily keep track of upcoming PTO/PTA meetings, sporting events and volunteer opportunities, as well as whether or not they are responsible for bringing snacks, supplies or car pooling.

Users can use SignUpGenius to create a wide range of completely customized events, including a school-wide fundraiser or smaller, recurring PTO meetings and soccer game snack schedules. The platform also sends invitations for easy signup access and even collects payments or donations, should an event require so.

SignUpGenius offers an easy-to-use platform for planning and collaborating on any event, which ultimately helps parents stay organized as kids are heading back to school.
Trend Themes
1. Online Signup Services - The rise of online signup services like SignUpGenius provides opportunities for businesses to create innovative platforms that help individuals stay organized and manage events.
2. Customized Event Planning - The trend towards customized event planning platforms allows businesses to develop tools that cater to specific needs and preferences, providing users with a more tailored and efficient organizational experience.
3. Integrated Payment and Donation Collection - The integration of payment and donation collection functionalities in platforms like SignUpGenius opens up avenues for businesses to create innovative solutions that streamline the financial aspects of event planning and fundraising.
Industry Implications
1. Event Management Software - Companies in the event management software industry can explore disruptive innovation opportunities by incorporating features like customized event planning, online signups, and integrated payment and donation collection in their platforms.
2. Parenting Apps - The parenting app industry can seize disruptive innovation opportunities by developing tools that help parents stay organized, manage events, and collaborate with other parents, offering a comprehensive solution for busy families.
3. Education Technology - Education technology companies have the potential to create disruptive innovations by incorporating online signup services and customized event planning features into their platforms, catering to the organizational needs of schools, parents, and students.
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