Art borrows from the sciences to emphasize accuracy in design
Implications - The relationship between art and math is being put front and center in modern design as a way to emphasize accuracy. The mathematic approach to design is an offshoot of minimalism in that it highlights deliberate aesthetic choices. This concept is especially appealing in the midst of the information age, which is crowded with content, but also ushers in chaotic design (for example, crowded Instagram feeds or the Internet-fueled Vaporwave aesthetic).
Workshop Question - What is a seemingly unrelated area you could draw branding inspiration from?
Trend Themes
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Mathematical Design — Art and math are intertwined as a way to emphasize accuracy, highlighting a deliberate aesthetic choice.
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Nature-inspired Proportions — Designers are often influenced by the Fibonacci sequence and the Golden Ratio to achieve proportional balance and reflect naturally occurring spirals.
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Interactive Desktop Toys — Modern desktop toys are taking on new, modern forms and are mathematically designed to offer playtime while having therapeutic benefits.
Industry Implications
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Fashion Industry — The trend of math-inspired streetwear, in collaboration with artists like M.C. Escher, is a disruptive innovation opportunity.
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Office Supplies Industry — Incorporating math and design in office stationery, such as the Fibonacci sequence-inspired sticky notes, presents a new revenue stream.
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Kitchenware Industry — Designing tableware that reflects nature-inspired proportions, such as the Warmup Collection, creates a more harmonious and valuable kitchen set for consumers.
5 Featured, 44 Examples:
360,548 Total Clicks
Date Range:
May 17 — Sep 17
Trending:
Warm
Consumer Insight Topics:
