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Multisensory Caffeine

The coffee-making ritual is taken a step further by appealing to many senses

Implications - The early phases of coffee culture relied heavily on attention to flavor, but as the culture expands, more emphasis is being placed on the ritual. Combining this need for ritual with the increasing consumer demand for experience has ushered in an era of multisensory coffee makers. Appealing to all senses solidifies the coffee-making experience as an unforgettable moment of luxury in the consumer's mind; this speaks to the power of multisensory experiences across all categories.

Workshop Question - How does your brand provide consumers with an unforgettable moment?
SCORE 5.5
Popularity
Activity
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Megatrends
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67,756 Total Clicks
Jul 17 - Sep 17
Warm
LifestyleFoodDrinking
Featured Examples
Lever-Press Espresso Makers - The Newton Espresso Coffee Maker Features a Simply Elegant Design
SCORE 6.1
Warm 2,544 Clicks Pub: Aug 24, 17
Lever-Press Espresso Makers
The Newton Espresso Coffee Maker Features a Simply Elegant Design
The Newton Espresso Coffee Maker features a simply elegant design that takes the clutter and chaos out of coffee creation and consumption. Nowadays, there’s a lot of choice when it comes to... [More]
Concrete Espresso Makers - The Anzo Concrete Espresso Maker Features a Modern Industrial Design
SCORE 6.1
Warm 1,202 Clicks Pub: Jul 18, 17
Concrete Espresso Makers
The Anzo Concrete Espresso Maker Features a Modern Industrial Design
The AnZa concrete espresso maker re-imagines the traditional coffee machine. The product trades in the standard stainless steel design for a more modern look complete with a concrete facade, and... [More]
Aroma-Spreading Coffee Makers - 'Scenty Presso' Uses a Fan to Fill Homes with a Caffeinated Aroma
SCORE 5.7
Warm 1,429 Clicks Pub: Sep 4, 17
Aroma-Spreading Coffee Makers
'Scenty Presso' Uses a Fan to Fill Homes with a Caffeinated Aroma
The ‘Scenty Presso’ is a coffee maker designed specifically to fill one’s home with the intoxicating smell of a fresh pot of coffee. Waking up to the smell of coffee is a ritual... [More]
VR Espresso Machines - Google's Daydream Team is Experimenting with Training in VR Environments
SCORE 3.8
Mild 986 Clicks Pub: Jul 22, 17
VR Espresso Machines
Google's Daydream Team is Experimenting with Training in VR Environments
The team responsible for Google’s mobile virtual reality platform, Daydream, is now conducting a series of experiments that incorporate interactive learning and training in VR. The team... [More]
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