Spirulina is incorporated as a star ingredient for skincare products
Implications - As consumers become more familiar with alternative protein sources in food and beverage, popular superfoods such as spirulina can be seen incorporated into beauty and skincare products that target a variety of aesthetic concerns. This shift highlights the symbiotic relationship between the skincare and food and beverage worlds in the era of health and wellness, and the influence this relationship has on marketing of such ingredients outside of the industry in which they first appeared to consumers.
Workshop Question - How can your product offering cater to new consumer knowledge of superfoods and their benefits?
Trend Themes
1. Superfood Skincare - The use of food products in skincare is one way brands can ensure consumers that the ingredients in the beauty products are chemical-free and naturally made.
2. Algae-based Skincare - Algae ingredients offer antioxidant and detoxifying properties that are ideal for anti-aging solutions and sensitive skin.
3. Spirulina for Men's Skincare - Superfood ingredients such as spirulina are becoming a popular ingredient in skincare products specifically designed for men.
Industry Implications
1. Beauty and Skincare - Brands can take advantage of the trend of using superfood ingredients in skincare to create chemical-free, natural products for consumers concerned with health and wellness.
2. Food and Beverage - The incorporation of superfoods into skincare products highlights the symbiotic relationship between the food and beverage industries and the skincare industry, and the marketing opportunities that can arise from this collaboration.
3. Natural and Organic - The trend towards using naturally-sourced and organic ingredients in skincare can be seen in the use of superfoods like spirulina, providing disruptive innovation opportunities for brands looking to cater to this growing demand.
