Capricious Clothing

Consumers express their individuality through reactive clothing

Implications - With the proliferation of unique personas and avatars at consumers' disposal in the digital sphere, brands offering physical products need to find way to match that degree of individuality. Clothing retailers have managed to do so by creating items that react to the wearers' bodies and surroundings, ensuring that, though fashioned through same process, each piece is unique. Brands accessing reactivity stand a better chance of appealing to consumers' individualistic self-perceptions.
SCORE 7.4
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89,325 Total Clicks
Jul 16 - Sep 17
This Week and Warm
Art & DesignFashion
Featured Examples
Color-Changing Thermal Sweaters - Stone Island's 'Ice Knit' Changes Color in the Cold
SCORE 9.4
This Week and V. Hot 1,585 Clicks Pub: Sep 12, 17
Color-Changing Thermal Sweaters
Stone Island's 'Ice Knit' Changes Color in the Cold
Fashion company Stone Island is redefining the classic knit sweater by infusing it with technology, the end result is the ‘Ice Knit’—a thermal-sensitive sweater that changes color... [More]
Robotic Living Accessories - Project Kino Uses Mini Robots to Change the Appearance of Your Clothing
SCORE 8.1
This Month and Hot 907 Clicks Pub: Aug 21, 17
Robotic Living Accessories
Project Kino Uses Mini Robots to Change the Appearance of Your Clothing
A team from MIT is using miniaturized robotics to create so-called living accessories. Project Kino comes from the Living Mobile Group at the Massachusetts Institute of Technology’s Media Lab.... [More]
Pollution-Reacting T-Shirts - These T-shirts Will Change Color Based on Your City's Water Pollution
SCORE 6.7
This Year and Warm 531 Clicks Pub: Jun 8, 17
Pollution-Reacting T-Shirts
These T-shirts Will Change Color Based on Your City's Water Pollution
These pollution-reacting t-Shirts will change color in the wash based on your city’s pollution levels. London-based material design studio, The Unseen, has always experimented with the... [More]
Pollution-Detecting Shirts - These Shirts Change Designs When There is Pollution in the Air
SCORE 5.2
Warm 569 Clicks Pub: Jul 27, 16
Pollution-Detecting Shirts
These Shirts Change Designs When There is Pollution in the Air
These pollution-detecting shirts will make wearers happy when their clothes are plain. Designed by Nikolas Bentel, the ‘Aerochromics’ are a line of shirts that change colors and... [More]
Sun-Charged Outerwear Jackets - The Volleback Solar Charged Jacket Boasts a Glow-in-the-Dark Design
SCORE 5
This Quarter and Warm 81 Clicks Pub: Aug 18, 17
Sun-Charged Outerwear Jackets
The Volleback Solar Charged Jacket Boasts a Glow-in-the-Dark Design
Although there are many outerwear jacket designs that boast reflective strips that flash when light hits them at night, the Volleback Solar Charged Jacket sets itself apart with a design that... [More]
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