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Colorful Pop Fashion

The New KENZO Collection for Fall/Winter Favors Vivid Hues

— January 23, 2017 — Fashion
In Paris, France, the new KENZO line was shown. As the collection made for the Fall/Winter 2017 season, there were plenty of jackets, sweaters and other warm styles included.

Some ensembles stuck to minimal color palettes of stark white, bright blue or pure black, however the vast majority combined vibrant patterns with different hues. For one look, a model walked the runway in a color-blocked turtleneck sweater, burgundy velvet trousers, white gloves, a knit hood and bright pointed shoes, making for an obscure result that combined simplicity and boldness simultaneously. For a similar look that was presented in the new KENZO line, a model walked in a long pink cardigan, another color-blocked sweater, a knit hood and coral shoes.
Trend Themes
1. Vibrant Patterns - Disruptive innovation opportunity: Create customizable clothing with vibrant patterns for a unique fashion experience.
2. Color-blocked Styles - Disruptive innovation opportunity: Develop a digital platform that allows users to create their own color-blocked outfits and have them delivered to their doorstep.
3. Knit Hoods - Disruptive innovation opportunity: Design knit hoods that integrate technology, such as built-in headphones or smart fabric sensors.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality into the fashion industry to allow customers to virtually try on clothing before purchasing.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and eco-friendly methods for producing vibrant and color-blocking fabrics.
3. E-commerce - Disruptive innovation opportunity: Create an AI-powered personal stylist platform that recommends colorful and trendy outfits based on individual preferences.
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