Remixed 70s Fashion

The Ones 2 Watch 'Good Morning Sunshine' Story Spotlights Nostalgic Clothes

The Ones 2 Watch 'Good Morning Sunshine' editorial spotlights nostalgic wardrobe staples that will appeal to a modern generation of fashion fans. Model Saskia Schrijer fronts the image series that is captured by photographer Javier Ruiz.

Staying true to his retro-themed aesthetic, Ruiz photographs his muse outdoors and captures the spirit of the 70s through a contemporary lens. The photographer collaborates with wardrobe stylist Rocio Alvarez and The Ones 2 Watch editor Rosie Daly.

Good Morning Sunshine is a modern nod to 70s styles and shines a light on crimson and citrus-hued staples. Its standouts include a burnt orange dress that is worn atop a patterned blouse and a red pinstriped suit that is paired with pulled back braid hair.

Nostalgic Fashion
Opportunity for brands to remix and reintroduce vintage styles to appeal to a modern generation of fashion fans.
Retro-themed Aesthetic
Opportunity for photographers and stylists to capture the spirit of past eras through a contemporary lens.
Citrus-hued Staples
Opportunity for designers to incorporate vibrant orange and red tones into their clothing lines for a refreshed 70s-inspired look.

Where This Applies

Fashion Retail
Opportunity for retailers to curate and promote collections of nostalgic clothing items to attract customers who are interested in retro fashion.
Photography
Opportunity for photographers to establish a niche in capturing and reinterpreting vintage aesthetics for fashion editorials and campaigns.
Design and Manufacturing
Opportunity for designers and manufacturers to create and produce clothing lines that feature citrus-hued staples and pay homage to 70s fashion trends.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 78%
Freshness 8%

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