The Gucci Resort 2018 collection was recently launched for the summer. As with most of the luxury brand's seasonal releases, the Gucci Resort collection is full of vivid colorways and elaborate patterns, which combine to generate an eye-catching aesthetic that will ensure its wearer never goes unnoticed.
A few ensembles that are featured in the collection's lookbook includes a shot that spotlights an androgynous-looking model in a pair of retro white jeans and a bright blue sweater that's decorated with a myriad of white unicorn silhouettes. In some of the other shots that comprise the lookbook, models are shown in shorts that are often paired with leggings or long socks, as well as branded footwear that finishes off the looks. In addition, the Gucci Resort collection features playful sweaters and tees that show the brand's name misspelled, structured blazers, casual combinations of monochrome shirts and shorts, large statement bags, and more.
Why This Trend Is Growing
- Androgynous Couture
- Androgynous fashion is disrupting the traditional gender binary in the fashion industry.
- Vivid Colorways
- Bold and colorful garments are disrupting the norm of neutral-colored clothing for high-end fashion brands.
- Retro-inspired
- Retro styles are making a comeback in modern high-end fashion.
Industries Being Reshaped
- Fashion
- High-end fashion brands are exploring new and diverse styles to cater to a wider audience.
- Marketing
- Marketing campaigns and lookbooks are increasingly featuring diverse models and styles to appeal to younger consumers.
- Retail
- High-end retail stores are creating unique displays and experiences to showcase and sell high-end fashion.
