Category
Lifestyle
Assisted Choices
Trend cluster
Category
Therapeutic
Floatation
Floatation is becoming a more prominent form of occupational therapy.
4.6
Trend score
Trend
What is the Therapeutic Floatation trend?
Therapeutic Floatation: Using floatation as a form of occupational therapy has been used to positively impact a variety of illnesses and ailments, but for the average consumer its definition is expanding to offer simple, but crucial anti-stress benefits. An added benefit is the accessibility of floatation therapy, however brands are enhancing its experience even further by offering products and services that optimize the practice. With consumers seeking new and unique ways to balance their work lives with their desire to remain healthy, floatation therapy is an advancement of these emerging habits.
Trend themes
Themes within the Therapeutic Floatation trend
Three behaviours holding the trend together01
Expansion of Floatation Therapy
With consumers seeking new and unique ways to balance work and maintaining a healthy lifestyle, floatation therapy is becoming a more accessible way to alleviate stress and anxiety.
02
at-home Floatation Therapy
Brands such as Toto and Flothetta are beginning to create floatation therapy products and services that can be used from the comfort of one's home.
03
Aromatherapy
More and more people are looking to create their own home spa experiences in order to unwind from stressful weeks, creating demand for products such as the Bath Aroma Momiji.
Industry implications
What the Therapeutic Floatation trend means for industry
Where the trend changes the playbookFor
Wellness and Fitness
Expansion of floatation therapy, at-home floatation therapy and aromatherapy give new opportunities for innovation in wellness and fitness industry.
For
Child Development
The use of flotation devices for infants such as the Baby Buoyancy Spas shows an opportunity for innovation and expansion within the child development industry.
For
Luxury Home Goods
The development of at-home floatation tubs appeals to high-end consumers in Europe, the United States, the Middle East and Asia, creating new opportunities for innovation in luxury home goods industry.
Workshop question
How can your brand cater to consumers' desire for experiences that mitigate the stress in their lives?
Trend signals
Trend signals for Therapeutic Floatation
Trend score 4.6 out of 10, from popularity 65%, activity 64%, freshness 8%.
Popularity65%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Therapeutic Floatation trend
6 featured examples from Jun 7, 2014 to Sep 11, 2017CategoryArt & Design
Euphoria-Promoting Beds
This Dry Bed Provides the Sensation of Floating without Getting Wet
Expanding opportunity for wellness companies who focus on innovative relaxation products.
CategoryUnique
Baby Buoyancy Spas
The Float Baby Spa Help Infants Move More Than They're Usually Able To
Disruptive innovation opportunity: Integrate baby spa services into existing health and wellness facilities to cater to the needs of parents and infants.
CategoryArt & Design
At-Home Floatation Tubs
Toto's 'Floatation Tub' Recreates Floatation Therapy at Home
Opportunity for bathroom fixture manufacturers to create innovative and relaxing bathtub designs.
CategoryArt & Design
Wood-Scented Bath Accessories
The Bath Aroma Momiji Float in the Water for a Spa-Like Experience
Innovative products such as wood-scented bath accessories can help brands stand out in the saturated home decor industry.
CategoryTech
Water Therapy Hats
The Float Swimming Cap is Designed for Relaxation and Tension Release
Opportunity for swimwear companies to expand their product line by incorporating water therapy products
CategoryLifestyle
Cranial Floatation Devices
The Flothetta Floating Helmet Lets Wearers Float Freely on Water
The Flothetta floating helmet presents an opportunity for recreation equipment manufactures to expand their product lines with wearable water sports equipment.
