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Therapeutic Floatation

Floatation is becoming a more prominent form of occupational therapy

Using floatation as a form of occupational therapy has been used to positively impact a variety of illnesses and ailments, but for the average consumer its definition is expanding to offer simple, but crucial anti-stress benefits. An added benefit is the accessibility of floatation therapy, however brands are enhancing its experience even further by offering products and services that optimize the practice. With consumers seeking new and unique ways to balance their work lives with their desire to remain healthy, floatation therapy is an advancement of these emerging habits.

Workshop Question - How can your brand cater to consumers' desire for experiences that mitigate the stress in their lives?

SCORE 5.9

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Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 182,547 Total Clicks

Date Range: Jun 14 - Sep 17

Trending: Warm

Consumer Insight Topics: Marketing Business Lifestyle Health

Featured Examples

Euphoria-Promoting Beds - This Dry Bed Provides the Sensation of Floating without Getting Wet

SCORE 7.1

Warm 9,452 Clicks Pub: Apr 30, 16

Euphoria-Promoting Beds

This Dry Bed Provides the Sensation of Floating without Getting Wet

Created in collaboration between Starpool and Neocogita, this dry bed—aptly called the ‘Zerobody’—is designed to help users alleviate stress and help to promote endorphin... [More]

Baby Buoyancy Spas - The Float Baby Spa Help Infants Move More Than They're Usually Able To

SCORE 6

Warm 5,797 Clicks Pub: Jun 7, 14

Baby Buoyancy Spas

The Float Baby Spa Help Infants Move More Than They're Usually Able To

When all you do is cry, sleep, eat and then cry some more, life can be pretty frustrating, but a trip to the baby spa should cure whatever ails an infant. The newly opened Float Baby spa in Houston... [More]

At-Home Floatation Tubs - Toto's 'Floatation Tub' Recreates Floatation Therapy at Home

SCORE 6.3

Warm 1,254 Clicks Pub: Sep 11, 17

At-Home Floatation Tubs

Toto's 'Floatation Tub' Recreates Floatation Therapy at Home

Japanese brand Toto’s new Floatation Tub makes it possible for consumers to enjoy a floatation therapy treatment from the comfort of their own home. To create the Floatation Tub, Toto claims... [More]

Wood-Scented Bath Accessories - The Bath Aroma Momiji Float in the Water for a Spa-Like Experience

SCORE 4.9

Average 993 Clicks Pub: May 30, 17

Wood-Scented Bath Accessories

The Bath Aroma Momiji Float in the Water for a Spa-Like Experience

Coming with five leaves in total, the Bath Aroma Momiji is a bathtub accessory that aims to provide bathers with a tranquil, relaxing experience that is inspired by the surroundings at a spa.... [More]

Water Therapy Hats - The Float Swimming Cap is Designed for Relaxation and Tension Release

SCORE 4.6

Average 710 Clicks Pub: Nov 17, 15

Water Therapy Hats

The Float Swimming Cap is Designed for Relaxation and Tension Release

The benefits associated with spending time in water are plentiful, but if you want to help make the experience even better the Float Swimming Cap is here to help you release additional tension.... [More]

Cranial Floatation Devices - The Flothetta Floating Helmet Lets Wearers Float Freely on Water

SCORE 2.6

Mild 809 Clicks Pub: Nov 18, 16

Cranial Floatation Devices

The Flothetta Floating Helmet Lets Wearers Float Freely on Water

Floatation devices are often intended to be an accessory for life-saving purposes, but the Flothetta floating helmet takes a different approach. Rather than being used for life-saving purposes, the... [More]