Saint Harridan is an Oakland-based retailer that produces suits for women and trans men.
Growing up, founder Mary Going never felt comfortable in dresses and other traditionally feminine clothing. When Going was preparing to wed her partner Martha in 2008, she knew she would not be comfortable getting married in a wedding dress. Instead, she purchased a custom-fitted suit for the occasion. The feeling of confidence that came from wearing that suit inspired Going to start Saint Harridan.
The company produces garments that are specifically designed to fit women and trans men: shorter arm measurements and broader hip measurements ensure that Going's customers get the right fit, in styles that look and feel great, without having to have each item custom-made.
Why This Trend Is Growing
- Inclusively Designed Clothing
- Opportunity for businesses to create clothing lines that cater to diverse body types and gender identities.
- Gender-inclusive Fashion
- Opportunity for fashion brands to embrace and market gender-neutral or gender-fluid clothing options.
- Custom-fit Apparel
- Opportunity for companies to provide personalized clothing solutions that cater to individual sizes and preferences.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can explore new markets and increase customer satisfaction by offering inclusively designed clothing options.
- Wedding Attire
- Companies specializing in wedding attire can tap into the demand for non-traditional options, such as suits for women and trans men.
- Body Positive Apparel
- Apparel companies focused on body positivity can disrupt the industry by creating clothing lines that empower individuals with diverse body types.
