'Woman Interrupted' is the name of an app from BETC in São Paulo, Brazil that aims to reduce what it calls "Manterrupting," the term it uses to describe when men interrupt women unnecessarily.
BETC believes that "Equal rights start with equal voices," so it created an app that makes it possible for a woman to discover how many times she is being interrupted in day-to-day conversations. At the same time, the app helps to make men aware of their actions.
To begin using the app, a woman must first calibrate her own voice by speaking the words: "I will not be interrupted anymore." Throughout the day, the app takes note of interruptions and creates tallies and charts of instances when a woman did not get the chance to speak her mind.
What's Driving This Trend
- Anti-interruption Apps
- Creating apps that address and reduce interruptions in conversations, particularly for marginalized voices.
- Manterrupting Awareness
- Raising awareness about the issue of men interrupting women unnecessarily and promoting gender equality in conversations.
- Personal Voice Calibration
- Developing technologies that empower individuals to calibrate and assert their voices in various settings to combat interruption.
Who This Affects Most
- App Development
- Opportunity for app developers to create innovative solutions that help users track interruptions and promote equal voice in conversations.
- Gender Equality Advocacy
- Opportunities for organizations focused on gender equality to leverage apps and technology to raise awareness about the issue of manterrupting and promote gender-balanced conversations.
- Speech Technology
- Disruptive innovation opportunities in developing advanced speech recognition technology that can accurately track and analyze interruptions in real-time.
