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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Sport-Specific Smartwatch

Wearables become targeted as they get adopted into everyday activities

Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines.
Workshop Question - Where can you specialize to appeal to a specific group of consumers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
65,286 Total Clicks
Date Range:
Oct 16 — Sep 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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