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Sport-Specific Smartwatch

Wearables become targeted as they get adopted into everyday activities

Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines.

Workshop Question - Where can you specialize to appeal to a specific group of consumers?
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
60,032 Total Clicks
Oct 16 - Sep 17
Warm
TechLifestyleSportsGadgets
Featured Examples
Smartwatch Surf-Tracking Apps - The XENSR Sessions App Tracks Surfing Directly from Your Wrist
SCORE 6.3
Warm 3,071 Clicks Pub: Aug 29, 17
Smartwatch Surf-Tracking Apps
The XENSR Sessions App Tracks Surfing Directly from Your Wrist
The XENSR Sessions app is a customized sports solution for Apple Watch 2 users that enables them to track their time surfing unlike ever before. The app makes full use of the device’s water-... [More]
Bike Speed-Tracking Watches - The Moskito Watch Can Be Worn on the Wrist or on the Owner's Bike
SCORE 6.3
Warm 1,714 Clicks Pub: Dec 6, 16
Bike Speed-Tracking Watches
The Moskito Watch Can Be Worn on the Wrist or on the Owner's Bike
The Moskito watch offers a clever design that is ideal for individuals who spend a significant amount of time biking. The Swiss analog smart watch has the classic design that many others do, but... [More]
Swing-Analyzing Golf Smartwatches - The Garmin Approach S60 Smartwatch is Stylish and Advanced
SCORE 5.4
Warm 957 Clicks Pub: Jun 8, 17
Swing-Analyzing Golf Smartwatches
The Garmin Approach S60 Smartwatch is Stylish and Advanced
The Garmin Approach S60 smartwatch is the brand’s latest golf watch that is GPS-equipped and capable of providing users with access to data from over 40,000 different courses found around the... [More]
Runner-Focused Sport Smartwatches - The Apple Watch Nike+Comes With Customizable Watch Faces
SCORE 3.5
Mild 570 Clicks Pub: Oct 25, 16
Runner-Focused Sport Smartwatches
The Apple Watch Nike+Comes With Customizable Watch Faces
It’s always exciting when two absolute giants in different industries join forces, and that’s certainly the case with the introduction of the Apple Watch Nike+, a special edition sport... [More]
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