Immersive Beauty

Beauty brands create more experiential in-store services

Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform.
SCORE 7.2
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160,851 Total Clicks
Apr 15 - Sep 17
This Month and Warm
Featured Examples
Multi-Sensory Beauty Installations - teamLab's Interactive Gallery Explores L’Occitane's Products
SCORE 7.6
Hot 6,150 Clicks Pub: Aug 19, 16
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
teamLab has launched multiple digital art installations in Japan as of late that explore the culmination of art and technology, but its newest interactive gallery adds commerce to the mix. teamLab&#... [More]
High-Tech Cosmetic Stores - Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
SCORE 8
This Year and Hot 1,392 Clicks Pub: Apr 15, 17
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
Sephora is changing two of its current New York retail locations into Sephora Beaut TIP concepts, where “TIP” stands for “Teach, Inspire, Play.” These workshop concepts... [More]
Private Label Beauty Merchandising - H & M's Beauty Range is Promoted with New In-Store Environments
SCORE 5.4
Warm 1,769 Clicks Pub: Mar 24, 16
Private Label Beauty Merchandising
H & M's Beauty Range is Promoted with New In-Store Environments
H & M recently unveiled a revamped private label beauty collection and made over stores to spotlight the exciting product range. Keeping both cost and quality in mind, the Swedish fast fashion... [More]
In-Store Aromatherapy Bars - Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
SCORE 6.5
This Month and Warm 221 Clicks Pub: Sep 14, 17
In-Store Aromatherapy Bars
Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
Muji recently refreshed its retail space inside of Selfridges’ London flagship location, along with its multi-sensory Aroma Bar concept. At the Aroma Bar, consumers are able to browse Muji&#... [More]
Mindful Beauty Bars - Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
SCORE 4
Average 1,975 Clicks Pub: Jul 21, 15
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by... [More]
Musical Nail Polish Displays - This Digital Retail Display Concept is Designed by PERCH Interactive
SCORE 2.8
Mild 975 Clicks Pub: Apr 23, 15
Musical Nail Polish Displays
This Digital Retail Display Concept is Designed by PERCH Interactive
Enhanced by modern technology, this nail polish display makes music while giving consumers valuable product info. The retail design concept is conceived by PERCH Interactive and connects consumers... [More]
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