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Immersive Beauty

Beauty brands create more experiential in-store services

Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform.

Workshop Question - How can your brand curate one-of-a-kind experiences to combat retail fatigue?

SCORE 6.8

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Activity

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Megatrends

Patterns

6 Featured, 54 Examples: 192,866 Total Clicks

Date Range: Mar 16 - Mar 18

Trending: This Year and Warm

Consumer Insight Topics: Art & Design Fashion Business Cosmetics Retail

Featured Examples

SCORE 8.5

This Year and Hot 8,610 Clicks Pub: Mar 5, 18

Cosmetic Brand Arcades

Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables

Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan. The pop-up game... [More]

Multi-Sensory Beauty Installations - teamLab's Interactive Gallery Explores L’Occitane's Products

SCORE 6.8

Warm 13,122 Clicks Pub: Aug 19, 16

Multi-Sensory Beauty Installations

teamLab's Interactive Gallery Explores L’Occitane's Products

teamLab has launched multiple digital art installations in Japan as of late that explore the culmination of art and technology, but its newest interactive gallery adds commerce to the mix. teamLab&#... [More]

High-Tech Cosmetic Stores - Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play

SCORE 6.6

Warm 2,665 Clicks Pub: Apr 15, 17

High-Tech Cosmetic Stores

Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play

Sephora is changing two of its current New York retail locations into Sephora Beaut TIP concepts, where “TIP” stands for “Teach, Inspire, Play.” These workshop concepts... [More]

Private Label Beauty Merchandising - H & M's Beauty Range is Promoted with New In-Store Environments

SCORE 4.8

Average 2,622 Clicks Pub: Mar 24, 16

Private Label Beauty Merchandising

H & M's Beauty Range is Promoted with New In-Store Environments

H & M recently unveiled a revamped private label beauty collection and made over stores to spotlight the exciting product range. Keeping both cost and quality in mind, the Swedish fast fashion... [More]

Vanity-Themed Cosmetic Displays - Mussler Beauty's Flagship Encourages Visitors to Test Products

SCORE 4.4

Average 1,845 Clicks Pub: Mar 6, 17

Vanity-Themed Cosmetic Displays

Mussler Beauty's Flagship Encourages Visitors to Test Products

Mussler Beauty’s Killesberg, Stuttgart flagship is an immersive boutique that is presented as one part perfumery and one part makeup studio. Designed by architecture firm DIA, this Mussler... [More]

In-Store Aromatherapy Bars - Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship

SCORE 5.4

Warm 1,002 Clicks Pub: Sep 14, 17

In-Store Aromatherapy Bars

Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship

Muji recently refreshed its retail space inside of Selfridges’ London flagship location, along with its multi-sensory Aroma Bar concept. At the Aroma Bar, consumers are able to browse Muji&#... [More]