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Immersive Beauty

Beauty brands create more experiential in-store services

Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform.
Workshop Question — How can your brand curate one-of-a-kind experiences to combat retail fatigue?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
335,154 Total Clicks
Date Range:
Mar 16 — Mar 18
Trending:
Warm

Featured Examples

Cosmetic Brand Arcades
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan. The pop-up game... MORE
Multi-Sensory Beauty Installations
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
teamLab has launched multiple digital art installations in Japan as of late that explore the culmination of art and technology, but its newest interactive gallery adds commerce to the mix. teamLab&#... MORE
High-Tech Cosmetic Stores
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
Sephora is changing two of its current New York retail locations into Sephora Beaut TIP concepts, where “TIP” stands for “Teach, Inspire, Play.” These workshop concepts... MORE
Private Label Beauty Merchandising
Private Label Beauty Merchandising
H & M's Beauty Range is Promoted with New In-Store Environments
H & M recently unveiled a revamped private label beauty collection and made over stores to spotlight the exciting product range. Keeping both cost and quality in mind, the Swedish fast fashion... MORE
Vanity-Themed Cosmetic Displays
Vanity-Themed Cosmetic Displays
Mussler Beauty's Flagship Encourages Visitors to Test Products
Mussler Beauty’s Killesberg, Stuttgart flagship is an immersive boutique that is presented as one part perfumery and one part makeup studio. Designed by architecture firm DIA, this Mussler... MORE
In-Store Aromatherapy Bars
In-Store Aromatherapy Bars
Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
Muji recently refreshed its retail space inside of Selfridges’ London flagship location, along with its multi-sensory Aroma Bar concept. At the Aroma Bar, consumers are able to browse Muji&#... MORE
Mindful Beauty Bars
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by... MORE
play_circle_filled Musical Nail Polish Displays
Musical Nail Polish Displays
This Digital Retail Display Concept is Designed by PERCH Interactive
Enhanced by modern technology, this nail polish display makes music while giving consumers valuable product info. The retail design concept is conceived by PERCH Interactive and connects consumers... MORE

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