Fictional Home Furnishings

Jasper Morrison Designed a VitraHaus Home for a Fictional Inhabitant

In an interesting combination of design and art, Jasper Morrison, the British designer, decorated a VitraHouse home for an inhabitant that doesn't exist. The VitraHouse is a Herzog & de Meuron building, and it is one of many that make up the Vitra campus in Weil am Rhein, Germany.

Morrison's VitraHaus home is on the first level of the VitraHaus. The richly decorated rooms cover about 150 square meters in all, and they are filled with both Morrison's own products as well as the products of other designers.

In order to build up inspiration for the project, Morrison invented a fictional inhabitant of the house. His name is Allard Pierson, and he is "an abstract artist who doesn't exhibit his sculptures because nobody's interested in abstract art anymore, so he lives at home with them and occasionally invites people to dinner, to show them his new work," according to Morrison.

Fictional Home Design
Opportunity to create unique and imaginative home designs for fictional inhabitants.
Art-inspired Interiors
Opportunity to incorporate artwork and sculptures into home decor for added aesthetic appeal.
Personalized Interior Stories
Opportunity to create personalized narratives and themes for home interiors to enhance the overall experience.

Sectors Adopting This

Interior Design
Disruptive innovation by incorporating fictional elements and artworks into home design.
Art & Sculpture
Disruptive innovation by creating new demand for sculptures and artworks as part of home decor.
Hospitality
Disruptive innovation by offering themed hotel rooms based on fictional stories and characters.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 72%
Freshness 8%

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