These Ksenia Schnaider Designs Remix Athletic Logos and Brands
Anna Nizovaya — August 14, 2017 — Eco
References: shop.kseniaschnaider & kseniaschnaider
Anton Schnaider came up with the idea for Reworked Sportswear back in 2010. That is when the first samples of tracksuits were sewn. However, Anton and Ksenia had doubts about the potential feedback to such clothing and decided to postpone the project. After Demi-Denims, jeans by Ksenia Schnaider made from reworked vintage denim, received positive feedback in 2016, it became clear that the market was ready for more similar products. So, Anton created a separate line of Reworked Sportswear and it became a part of the Autumn/Winter 2017 collection.
First and foremost, Anton is a graphic designer, so the work on Reworked Sportswear is extra interesting for him. In this line, the emphasis is on the graphic elements instead of fashion as such. For example, numerous logos of various brands and athlete names can be mixed and combined. Every single piece is unique and exists in a single copy. The process of creating Reworekd Sportswear line is a series of experiments.
Fashion editor Thora Valdimars and bloggers Zanita Whittington and Estelle Pigault are already wearing pieces from the Reworked Sportswear line, whereas famous actress Monica Bellucci wore designs for a fashion magazine shoot. The Reworked Sportswear line will be available for purchase in the near future at such stores as Selfridges in London, Desperado and Restir in Tokyo, Rare Market and Boon The Shop in Seoul.
Anton and Ksenia plan to develop this line separately from main collections, adding more interesting designs and implementing bold ideas.
First and foremost, Anton is a graphic designer, so the work on Reworked Sportswear is extra interesting for him. In this line, the emphasis is on the graphic elements instead of fashion as such. For example, numerous logos of various brands and athlete names can be mixed and combined. Every single piece is unique and exists in a single copy. The process of creating Reworekd Sportswear line is a series of experiments.
Fashion editor Thora Valdimars and bloggers Zanita Whittington and Estelle Pigault are already wearing pieces from the Reworked Sportswear line, whereas famous actress Monica Bellucci wore designs for a fashion magazine shoot. The Reworked Sportswear line will be available for purchase in the near future at such stores as Selfridges in London, Desperado and Restir in Tokyo, Rare Market and Boon The Shop in Seoul.
Anton and Ksenia plan to develop this line separately from main collections, adding more interesting designs and implementing bold ideas.
Trend Themes
1. Reworked Sportswear - Utilize graphic elements and unique combinations of logos and athlete names to create one-of-a-kind sportswear pieces and tap into the growing market for sustainable and environmentally friendly clothing.
2. Athletic Logo Remix - Experiment with remixing various athletic logos and brands to create new, distinctive designs that target a younger audience looking for unique and edgy sportswear options.
3. Individualized Sportswear - Take advantage of the trend towards individualism by creating one-of-a-kind sportswear pieces that appeal to consumers looking for personalized, expressive clothing options.
Industry Implications
1. Fashion Industry - Design new sustainable and stylish sportswear using unique logo and brand combinations to tap into growing market of environmentally conscious consumers.
2. Graphic Design Industry - Tap into the emerging trend of utilizing graphic elements in fashion by collaborating with designers and fashion brands to create one-of-a-kind sportswear pieces.
3. Athletic Industry - Partner with athletic companies and brands to remix and re-imagine their logos and create new sportswear collections that appeal to a younger and more expressive audience.
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