DIY Food Fad

Brands are offering tools that help consumers DIY in-vogue foods at home

Implications - Brands are allowing consumers to DIY fad foods that are popular in the QSR industry by offering them various tools or curated ingredients to make them at home. These in-vogue food items have been observed dominating cafes and social media for some time, and making them more accessible for consumers offers an added layer of customization to the process. This emerging shift works to converge the benefits of social sharing, maker culture and customization to elevate consumer experience and engagement.
SCORE 7.3
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49,054 Total Clicks
Sep 16 - Sep 17
This Week and Warm
MarketingBusinessLifestyleFood
Featured Examples
3D-Printed Pastry Molds - Dinara Kasko's Awe-Inspiring Pastries Can Now be Made at Home
SCORE 9
This Quarter and V. Hot 3,830 Clicks Pub: Jul 17, 17
3D-Printed Pastry Molds
Dinara Kasko's Awe-Inspiring Pastries Can Now be Made at Home
Dinara Kasko is a pastry chef who makes jaw-dropping desserts that can now be replicated at home with her 3D-printed pastry molds. Kasko makes incredible geometric treats that look more like modern... [More]
Superfood Baking Mixes - ALOHA's Superfood Banana Donuts are a Healthy Treat That Tastes Homemade
SCORE 6.3
Warm 1,702 Clicks Pub: Sep 23, 16
Superfood Baking Mixes
ALOHA's Superfood Banana Donuts are a Healthy Treat That Tastes Homemade
The food company ALOHA recently teamed up with Erin McKenna’s Bakery NYC to design a baking kit for Superfood Banana Donuts. Not only does the kit provide a fun and simple way to make donuts... [More]
Rotating Nonstick Grills - The 'Puffle Waffle Maker' Can Be Used to Create Curvaceous Food
SCORE 8
This Week and Hot 323 Clicks Pub: Sep 20, 17
Rotating Nonstick Grills
The 'Puffle Waffle Maker' Can Be Used to Create Curvaceous Food
ALDKitchen, a brand that specializes in professional-quality kitchen equipment, recently unveiled the ‘Puffle Waffle Maker,’ a nonstick grill that features a honeycomb-like design that... [More]
At-Home Cake Pop Makers - Baby Cakes' Cake Pop Maker is Portable and Easy to Use
SCORE 7
This Week and Warm 182 Clicks Pub: Sep 20, 17
At-Home Cake Pop Makers
Baby Cakes' Cake Pop Maker is Portable and Easy to Use
Baby Cakes is a kitchen appliance brand known for its portable and easy-to-use cake pop makers. The brand’s best-selling product is available in a variety of bright color options, and allows... [More]
Toasted Pastry Pies - This Strawberry Pop-Tart Dish Recreates the Packaged Food With a Pie Recipe
SCORE 2.5
Mild 78 Clicks Pub: Sep 3, 16
Toasted Pastry Pies
This Strawberry Pop-Tart Dish Recreates the Packaged Food With a Pie Recipe
Pop-Tarts might be one of the most well-known toasted pastry meals that were designed for snacking convenience, and this pie recipe creatively resizes the single serving into a pie that can be... [More]
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