Brands are offering tools that help consumers DIY in-vogue foods at home
Implications - Brands are allowing consumers to DIY fad foods that are popular in the QSR industry by offering them various tools or curated ingredients to make them at home. These in-vogue food items have been observed dominating cafes and social media for some time, and making them more accessible for consumers offers an added layer of customization to the process. This emerging shift works to converge the benefits of social sharing, maker culture and customization to elevate consumer experience and engagement.
Workshop Question - How can your brand leverage popular fads in its industry by not just using them, but by enhancing consumer engagement with them?
Trend Themes
1. DIY Food - Offering easy-to-use equipment and curated ingredients for DIY fad foods at home is a growing trend.
2. At-home Kits - The popularity of at-home kits for sweet treats and kombucha is growing at an accelerated rate.
3. Future Food - Exploring the role of alternative ingredients like insects, microgreens, and algae is a growing trend in futuristic cookbooks.
Industry Implications
1. Kitchen Appliances - Kitchen appliances that offer greater convenience and customization for trendy cuisine can meet consumer demand.
2. Food Service Industry - Innovative startups and established brands are capitalizing on the growing trend of at-home cooking and DIY food culture.
3. Sustainable Food Production - Exploring alternative ingredients and delivery methods can lead to eco-conscious innovation in the food industry.
