Beauty Brews

Cosmetic brands incorporate beer into their products and services

Implications - Beer is being infused into various beauty products and incorporated into spa services in order to offer a distinction that differentiates them from competitors. The use of beer in these products also serves to expose hesitant male consumers to the beauty industry. As this industry and those who it targets is becoming more inclusive, emerging shifts like beer infusion accommodate undecided consumers who are more likely to "test the waters" before appreciating all that this industry can offer them.
SCORE 6.6
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89,814 Total Clicks
Oct 15 - Sep 17
This Week and Mild
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Featured Examples
Beer-Infused Beard Products - This Range of Beard Grooming Products Contains Traces of Beer
SCORE 5
Average 1,680 Clicks Pub: Oct 30, 15
Beer-Infused Beard Products
This Range of Beard Grooming Products Contains Traces of Beer
Carlsberg has teamed together with Danish cosmetics company ‘Urtegaarden’ to create this line of beard grooming beauty products that contains traces of Carlsberg premium pilsner beer.... [More]
Bathing Beer Spas - The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale
SCORE 4.7
Average 471 Clicks Pub: Feb 25, 16
Bathing Beer Spas
The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale
The Hop in the Spa offers an unconventional way to provide relaxation and rejuvenation to the body using beer as the primary ingredient to many of its services, including water soaks filled with... [More]
Hop-Infused Haircare - Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
SCORE 6.8
This Month and Warm 139 Clicks Pub: Sep 18, 17
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
The Urban Men collection from Farmaervas is a line of natural products that favors ingredients like barley, coffee oil and the extracts of hops for the maintenance of healthy hair and beards. When... [More]
Beer-Based Cosmetic Collections - Manufaktura Offers Cosmetic Products Based in Czech Beer
SCORE 5.6
This Week and Warm 59 Clicks Pub: Sep 22, 17
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
Manufaktura is a male-focused cosmetics brand that offers a collection of items based in beer from the Czech Republic. Whether the products are bath items like body washes, or soothing products... [More]
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