Category
Fashion
Player Imprints
Trend cluster
Category
Beauty
Brews
Cosmetic brands incorporate beer into their products and services.
4.0
Trend score
What's Happening
What is the Beauty Brews trend?
Beauty Brews: Beer is being infused into various beauty products and incorporated into spa services in order to offer a distinction that differentiates them from competitors. The use of beer in these products also serves to expose hesitant male consumers to the beauty industry. As this industry and those who it targets is becoming more inclusive, emerging shifts like beer infusion accommodate undecided consumers who are more likely to "test the waters" before appreciating all that this industry can offer them.
Evidence
Examples of the Beauty Brews trend
CategoryLifestyle
Bathing Beer Spas
The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale
The craft beer industry can collaborate with spas to offer unique experiences leveraging their beer as an ingredient in the spa treatments.
CategoryFashion
Beer-Infused Beard Products
This Range of Beard Grooming Products Contains Traces of Beer
Cosmetic brands could explore incorporating different types of alcohol in their products for added benefits and uniqueness.
CategoryFashion
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
The cosmetics industry can embrace the trend of incorporating beer as an ingredient to create innovative, appealing products.
CategoryFashion
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
The personal care industry can benefit from incorporating male-targeted treatments and natural ingredients into their product offerings.
Workshop question
How can your brand accommodate a valuable consumer base that it has left relatively unattended?
Trend themes
Themes within the Beauty Brews trend
Three behaviours holding the trend together01
Beer-Infused Beauty Products
Infusing beer into beauty products and grooming items is an emerging trend that offers differentiated and innovative solutions to the beauty industry.
02
Beer-Based Spa Treatments
Using beer as a primary ingredient in spa services and wellness treatments is a trend that offers new experiences and health benefits to consumers.
03
Hops-Infused Personal Care Products
Incorporating hops extract as an ingredient in personal care items, such as shampoos and lotions, is a trend that caters to male consumers and offers unique benefits to hair and skin health.
Industry implications
What the Beauty Brews trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty industry can leverage beer and hops infusion to incorporate unique and innovative ingredients in their product lines.
For
Wellness and Spa
The hospitality industry can offer beer-based spa treatments to attract a new consumer base looking for unique and unconventional wellness solutions.
For
Alcohol and Beverage
The beer industry can explore collaborations with the beauty and personal care industry to expand their product offerings and reach a new market segment.
Trend signals
Trend signals for Beauty Brews
Trend score 4.0 out of 10, from popularity 66%, activity 46%, freshness 8%.
Popularity66%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
