Skin Laundry is branded as a "fresh spin on skincare" that introduces a low-maintenance, high-performance way for consumers to care for and cleanse their skin on a daily basis. As such, Skin Laundry notes that its aim is to make its products "become part of your daily routine (just like doing the laundry)."
Some of the cleverly branded products in Skin Laundry's range include the Gentle Foaming Wash, the Sleepcycle Pillowcase and the Wrinkle Release Facial Sheet, which draw parallels between caring for one's skin in the same way that one might treat a soft textile.
Inside of The Starter Kit from Skin Laundry, consumers are introduced to a four-step skincare treatment program that includes the brand's Gentle Foaming Wash, Clarifying Toner, Advanced Daily Moisturizer SPF35 and Restoring Night Serum.
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