Dealership Destigmatization

Car brands upgrade their showrooms to fit modern consumer appeal

Implications - Automotive showrooms are evolving into multi-sensory platforms that engage younger consumers with high-tech, cross-categorical experiences. Millennials and Gen Zers, while content with Uber and public transit, have not eliminated the desire to purchase vehicles, but rather delayed this large-scale investment until they're financially able. Meanwhile, as brands allow consumers time to gain this stability, their efforts are focused on creating memories, providing experiences and increasing brand awareness.
SCORE 6
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Freshness
Megatrends
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41,931 Total Clicks
Mar 17 - Sep 17
Fresh and Mild
MarketingBusinessAutosLife-Stages
Featured Examples
Creativity-Focused Car Showrooms - The myAudi Sphere Showroom Celebrates the Brand's Design Process
SCORE 6
This Year and Warm 1,902 Clicks Pub: Mar 6, 17
Creativity-Focused Car Showrooms
The myAudi Sphere Showroom Celebrates the Brand's Design Process
This myAudi Sphere showroom is not your ordinary car dealership and is a retail space that is not only inspiring, but also multifunctional. This bold car showroom spotlights the German auto... [More]
Food-Focused Automotive Pop-Ups - Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
SCORE 6.3
This Quarter and Warm 143 Clicks Pub: Jul 25, 17
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
As part of its Civic Tour across North America, automotive brand Honda will be launching a series of pop-up ‘City Flavor’ experiences that include both food and music. For its Civic... [More]
Self-Service Car Showrooms - Imperial Cars Introduced the First-Ever Automotive Self-Checkout
SCORE 4.8
This Year and Average 146 Clicks Pub: Mar 8, 17
Self-Service Car Showrooms
Imperial Cars Introduced the First-Ever Automotive Self-Checkout
Self-checkout stations can be found across many grocery stores, and some forward-thinking fashion retailers are also adopting this system, provided that they have come up with a solution to deal... [More]
Mixed-Reality Car Showrooms - The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
SCORE 4.5
This Month and Average 68 Clicks Pub: Aug 31, 17
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
Knowing that many dealerships in urban environments lack the physical space to display cars, Isobar created the ‘Chevrolet V-Showroom’ to make it possible for people to view the new 2017... [More]
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