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Dealership Destigmatization

Car brands upgrade their showrooms to fit modern consumer appeal

Implications - Automotive showrooms are evolving into multi-sensory platforms that engage younger consumers with high-tech, cross-categorical experiences. Millennials and Gen Zers, while content with Uber and public transit, have not eliminated the desire to purchase vehicles, but rather delayed this large-scale investment until they're financially able. Meanwhile, as brands allow consumers time to gain this stability, their efforts are focused on creating memories, providing experiences and increasing brand awareness.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
55,172 Total Clicks
Mar 17 - Sep 17
This Year and Mild
MarketingBusinessAutosLife-Stages
Featured Examples
Creativity-Focused Car Showrooms - The myAudi Sphere Showroom Celebrates the Brand's Design Process
SCORE 5.4
This Year and Warm 2,413 Clicks Pub: Mar 6, 17
Creativity-Focused Car Showrooms
The myAudi Sphere Showroom Celebrates the Brand's Design Process
This myAudi Sphere showroom is not your ordinary car dealership and is a retail space that is not only inspiring, but also multifunctional. This bold car showroom spotlights the German auto... [More]
Food-Focused Automotive Pop-Ups - Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
SCORE 5.5
This Year and Warm 198 Clicks Pub: Jul 25, 17
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
As part of its Civic Tour across North America, automotive brand Honda will be launching a series of pop-up ‘City Flavor’ experiences that include both food and music. For its Civic... [More]
Self-Service Car Showrooms - Imperial Cars Introduced the First-Ever Automotive Self-Checkout
SCORE 4.2
This Year and Average 194 Clicks Pub: Mar 8, 17
Self-Service Car Showrooms
Imperial Cars Introduced the First-Ever Automotive Self-Checkout
Self-checkout stations can be found across many grocery stores, and some forward-thinking fashion retailers are also adopting this system, provided that they have come up with a solution to deal... [More]
Mixed-Reality Car Showrooms - The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
SCORE 5.3
This Year and Warm 217 Clicks Pub: Aug 31, 17
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
Knowing that many dealerships in urban environments lack the physical space to display cars, Isobar created the ‘Chevrolet V-Showroom’ to make it possible for people to view the new 2017... [More]
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