Traditional media adopts the gestures of social media platforms
Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity.
Workshop Question - How can your brand represent itself in a way that uses your consumers' native digital symbology?
Trend Themes
1. Social Media-inspired Design - Brands are utilizing the language of social media to appeal to younger generations in traditional media as well as product and service design.
2. Customization Services - Framed Tweets is an example of a service providing a way for individuals to display personal content in a format that is both physical and decorative.
3. Offline Content Discovery - Signs of the Times is providing a way for people to discover new destinations in the real world based on previous experiences, similar to how recommender algorithms suggest content online.
Industry Implications
1. Publishing - Publishing companies can draw inspiration from social media platforms to produce magazine covers and other physical media designs that appeal to younger generations.
2. Consumer Products and Services - Companies can offer customization services to allow consumers to create physical items that reflect their digital content preferences and social media habits.
3. Tourism - The travel industry can take inspiration from the online content discovery experience and use signs comparable to 'Signs of the Times' to suggest travel destinations to tourists.
4 Featured, 36 Examples:
531,519 Total Clicks
Date Range:
Feb 16 — Sep 17
Trending:
Warm
Consumer Insight Topics:
