Social Remediation

Traditional media adopts the gestures of social media platforms

Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity.
SCORE 7.9
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410,353 Total Clicks
Feb 16 - Sep 17
This Week and Warm
Pop CultureMediaSocial Media
Featured Examples
Social Media-Inspired Covers - The First Playboy Non-Nude Issue Stars Sarah McDaniel
SCORE 7.8
Hot 10,908 Clicks Pub: Feb 4, 16
Social Media-Inspired Covers
The First Playboy Non-Nude Issue Stars Sarah McDaniel
Late last year, Playboy announced that it was going forward without its famous nude images and now it has officially unveiled its first iteration of this new direction. The Playboy Non-Nude issue is... [More]
Social Media-Style Magazine Covers - This Elle Russia October Cover is Styled Like an Instagram Post
SCORE 9
This Week and V. Hot 825 Clicks Pub: Sep 20, 17
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
This year’s Elle Russia October cover boasts a dynamic design that makes the fashion magazine look like a post shared to Instagram by the @elle_russia account. The design of the printed... [More]
Social Media-Inspired Signage - 'Signs of the Times' Introduces Internet-Like Suggestions Offline
SCORE 7.5
This Month and Hot 564 Clicks Pub: Aug 30, 17
Social Media-Inspired Signage
'Signs of the Times' Introduces Internet-Like Suggestions Offline
‘Signs of the Times’ is a project from Scott Kelly and Ben Polkinghorne that takes inspiration from the way social media and the Internet offer suggestions based on content a user has... [More]
Social Media Artwork Services - Framed Tweets Turns Small Blurbs into Twitter Artwork
SCORE 4.2
This Year and Average 343 Clicks Pub: May 10, 17
Social Media Artwork Services
Framed Tweets Turns Small Blurbs into Twitter Artwork
There are countless millions of tweets that are sent out each and everyday, so Framed Tweets looks to turn the best ones into Twitter artwork for you to proudly mount on the wall in your space.... [More]
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