Category
Tech
Delegated Interfaces
Trend cluster
Category
Dimensionless
Social
Platforms use VR and AR to engage users in multiple dimensions.
4.1
Trend score
Trend
What is the Dimensionless Social trend?
Dimensionless Social: Though the power of social media is inarguable, no social experience mired in the two-dimensional digital world of computer and phone screens can live up to the satisfaction of in-person social interactions. Using new technologies to lift social media out of the two-dimensional world, social platforms can connect users across the Internet in a more familiar, fulfilling format. By the same marker, brands that opt for multi-dimensional experiences increase their chances of relating to consumers on a more personal level.
Trend themes
Themes within the Dimensionless Social trend
Three behaviours holding the trend together01
VR and AR Social Platforms
Social media platforms are using Virtual Reality and Augmented Reality to offer multi-dimensional, immersive social experiences.
02
Augmented Reality Scavenger Hunts
Brands are using augmented reality to create treasure hunts, such as the Disney and Lucasfilm 'Find the Force' event, to attract and engage consumers in retail environments.
03
Personalized AR Avatars
Augmented reality is being used to create personalized avatars, such as Bitmoji on Snapchat, that interact with the real world and offer a new way for users to express themselves.
Industry implications
What the Dimensionless Social trend means for industry
Where the trend changes the playbookFor
Social Media
Social media companies like Facebook are exploring the potential of VR and AR to create new ways for users to interact and engage with one another.
For
Retail
Brands are using augmented reality to create interactive experiences that attract and engage consumers in retail environments, such as the Disney and Lucasfilm 'Find the Force' event.
For
Entertainment
Entertainment companies like Disney and Lucasfilm are using augmented reality to create immersive experiences that elevate the consumer experience and engagement.
Workshop question
Imagine an AR or VR experience that highlights your brand and connects it to consumers. What would that look like?
Trend signals
Trend signals for Dimensionless Social
Trend score 4.1 out of 10, from popularity 68%, activity 48%, freshness 8%.
Popularity68%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dimensionless Social trend
5 featured examples from Apr 19 to Sep 15, 2017CategoryTech
AR App Profiles
Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'
The use of real-time facial recognition technology in building Augmented Reality Face Profiles presents disruptive innovation opportunities in the augmented reality industry.
CategorySocial Media
Personalized AR Cartoons
Bitmoji on Snapchat Can Now Be Manipulated in Augmented Reality
The integration of personalized AR cartoons on Snapchat opens up new possibilities for engaging users and enhancing social media experiences.
CategoryTech
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
Retail stores can use AR scavenger hunts to increase foot traffic and sales.
CategoryTech
Augmented Social Apps
The 'Mirage World' App Uses AR to Connect Users Through Tangible Objects
Integrating augmented reality into social media platforms can offer new and innovative ways for users to engage with each other and create user-generated content.
CategoryTech
VR Social Networks
Facebook Spaces Lets You Hang Out with Friends Anywhere in the World
The virtual reality industry has the opportunity to innovate and expand with the rise of VR social networks and the demand for immersive content.
