Platforms use VR and AR to engage users in multiple dimensions
Implications - Though the power of social media is inarguable, no social experience mired in the two-dimensional digital world of computer and phone screens can live up to the satisfaction of in-person social interactions. Using new technologies to lift social media out of the two-dimensional world, social platforms can connect users across the Internet in a more familiar, fulfilling format. By the same marker, brands that opt for multi-dimensional experiences increase their chances of relating to consumers on a more personal level.
Workshop Question - Imagine an AR or VR experience that highlights your brand and connects it to consumers. What would that look like?
Trend Themes
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VR and AR Social Platforms — Social media platforms are using Virtual Reality and Augmented Reality to offer multi-dimensional, immersive social experiences.
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Augmented Reality Scavenger Hunts — Brands are using augmented reality to create treasure hunts, such as the Disney and Lucasfilm 'Find the Force' event, to attract and engage consumers in retail environments.
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Personalized AR Avatars — Augmented reality is being used to create personalized avatars, such as Bitmoji on Snapchat, that interact with the real world and offer a new way for users to express themselves.
Industry Implications
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Social Media — Social media companies like Facebook are exploring the potential of VR and AR to create new ways for users to interact and engage with one another.
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Retail — Brands are using augmented reality to create interactive experiences that attract and engage consumers in retail environments, such as the Disney and Lucasfilm 'Find the Force' event.
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Entertainment — Entertainment companies like Disney and Lucasfilm are using augmented reality to create immersive experiences that elevate the consumer experience and engagement.
5 Featured, 45 Examples:
184,475 Total Clicks
Date Range:
Apr 17 — Sep 17
Trending:
Average
Consumer Insight Topics:
