Facebook is one of the first social media platforms looking to expand its content to incorporate 360-degree photos for consumers to look at using virtual reality headsets. The idea is that consumers will one day be able to explore and surf through their friends' Facebook accounts using an Oculus Rift headset and see the photos come to life in an immersive setting.
While Facebook currently facilitates users uploading 360-degree video, the site is working diligently on offering the same immersive viewing experience with still illustrations. This will allow users to upload images captured with 360-degree cameras that consumers can view using Samsung Gear or Oculus Rift headsets. The viewing experience will ensure that the social media posts are more interactive for consumers.