To be a Pirelli Calendar girl is the equivalent of getting a pair of Victoria Secret wings. It signals to the world that a model has made it in the industry. Although some people will liken a Pirelli Calendar Girl to a Playboy bunny, there is a huge difference. The notoriety alone that circulates the annual calendar is enough to set them apart.
For 2015, the Pirelli Calendar girls include models Gigi Hadid, Candice Huffine, Carolyn Murphy, Cameron Russell, Isabeli Fontana, Adriana Lima, Raquel Zimmermann, Karen Elson, Joan Smalls, Natalia Vodianova, Sasha Luss and Anna Ewers. Striking very risque poses, they were shot by photographer Steven Meisel and conform to different themes for each month.
What's Driving This Trend
- Body Positivity
- As seen with Candice Huffine's inclusion in the Pirelli Calendar, there is a growing trend towards body positivity in the modeling industry, opening up opportunities for inclusive fashion campaigns and diverse casting.
- Digital Transformation
- The Pirelli Calendar's iconic status makes it a prime candidate for digital transformation, with potential opportunities for virtual or augmented reality experiences and online campaigns.
- Risque Marketing
- The Pirelli Calendar's tradition of featuring sensual and provocative images creates opportunities for similarly daring marketing campaigns across various industries.
Who This Affects Most
- Fashion
- As one of the most prestigious modeling gigs in the industry, inclusion in the Pirelli Calendar is an immensely important and coveted opportunity for fashion models.
- Photography
- The Pirelli Calendar sets the standard for modern glamour photography, with opportunities for innovative photographers to push the boundaries of the medium and explore new digital technologies.
- Luxury
- The Pirelli Calendar's limited availability and high-end appeal creates opportunities for luxury brands to collaborate and associate themselves with the glamour and exclusivity of the iconic calendar.
