Late last year, Playboy announced that it was going forward without its famous nude images and now it has officially unveiled its first iteration of this new direction. The Playboy Non-Nude issue is meant to appeal to younger generations and what better way to appeal to such a generation than through social media -- specifically Snapchat.
The cover of the Playboy Non-Nude issue stars Sarah McDaniel, who rose to fame in October last year after her Instagram snaps were picked up by websites like The Chive and BroBible. Absolutely gorgeous with her dual-colored eyes, it's no wonder she shot up.
As for this change, The Verge writes, "This influence of selfies seems designed to make readers feel as if the images are meant for them — as Playboy's chief content officer Cory Jones pointed out last year, although internet pornography has made nudity 'passé,' there's still an audience for more "intimate" snaps."
What Makes This Trend Stand Out
- Social Media-inspired Covers
- Disruptive innovation opportunity: Leveraging social media aesthetics and platforms to create visually appealing and relatable magazine covers.
- Non-nude Entertainment
- Disruptive innovation opportunity: Rethinking traditional adult entertainment by focusing on sensual imagery and storytelling instead of explicit nudity.
- Influencer Marketing in Publishing
- Disruptive innovation opportunity: Collaborating with social media influencers to attract younger audiences and create a more authentic connection with readers.
Sectors Adopting This
- Publishing
- Disruptive innovation opportunity: Developing new content formats and marketing strategies to revitalize the publishing industry and capture the attention of digital-savvy readers.
- Entertainment
- Disruptive innovation opportunity: Exploring alternative approaches to adult entertainment that cater to shifting consumer preferences and societal norms while retaining sensuality and allure.
- Marketing and Advertising
- Disruptive innovation opportunity: Embracing influencer marketing as a powerful tool for reaching and engaging target audiences, particularly in the publishing sector.
