Beer Necessity

Products piggyback off the cultural appeal of the craft beer industry

Implications - The ascendant craft beer industry has raised the cultural cachet of the once-lowbrow beverage. As such, products that themselves fall into traditionally artisanal categories, including niche foods and cosmetics, are creatively incorporating craft beer into their ingredients to demonstrate their artistic authenticity. This convergence shows the value of recognizing aspirational brands and products from adjacent industries that appeal to one's target consumer.

Workshop Question - Identify a brand in an adjacent industry that your consumers are passionate about. How would incorporate that brand's product or service into your own offering?
SCORE 4.2
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63,000 Total Clicks
Nov 16 - Sep 17
Mild
FashionLifestyleFoodDrinkingCosmetics
Featured Examples
Beer-Based Cosmetic Collections - Manufaktura Offers Cosmetic Products Based in Czech Beer
SCORE 5.6
Warm 437 Clicks Pub: Sep 22, 17
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
Manufaktura is a male-focused cosmetics brand that offers a collection of items based in beer from the Czech Republic. Whether the products are bath items like body washes, or soothing products... [More]
Hop-Infused Haircare - Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
SCORE 5.2
Warm 497 Clicks Pub: Sep 18, 17
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
The Urban Men collection from Farmaervas is a line of natural products that favors ingredients like barley, coffee oil and the extracts of hops for the maintenance of healthy hair and beards. When... [More]
Beer-Infused Salsas - The Mrs. Renfro Craft Beer Salsa is Made with Texas Red Amber Lager
SCORE 4
Mild 361 Clicks Pub: Jun 21, 17
Beer-Infused Salsas
The Mrs. Renfro Craft Beer Salsa is Made with Texas Red Amber Lager
Craft beer has become quite popular with many different consumers, so the Mrs. Renfro Craft Beer Salsa has been created in order to offer a different way to enjoy it. The new salsa is made with a... [More]
Gourmet Beer Jellies - 'Malty And Hoppy Delicacy' Jams are Infused with Local Beer
SCORE 4.1
Average 468 Clicks Pub: Jul 24, 17
Gourmet Beer Jellies
'Malty And Hoppy Delicacy' Jams are Infused with Local Beer
These gourmet beer jellies from ‘Malty and Hoppy Delicacy’ make for a fun remix on the classic breakfast spread. Malty and Hoppy Delicacy founder Francoise Briet was inspired to create... [More]
Spicy Beer-Infused Sauces - Swag Brewery Makes Infused Hot Sauce Products for Craft Beer Lovers
SCORE 3.1
Mild 341 Clicks Pub: Nov 25, 16
Spicy Beer-Infused Sauces
Swag Brewery Makes Infused Hot Sauce Products for Craft Beer Lovers
Over the last few years, a number of consumers have become obsessed with both infused hot sauce products and craft beer culture. Minnesota’s Swag Brewery’s Beer-Infused Hot Sauces will... [More]
Beer-Infused Cookies - 'Beer Kissed' Makes Baked Treats Enhanced with Ale and Stout
SCORE 1.7
Untested 328 Clicks Pub: Mar 16, 17
Beer-Infused Cookies
'Beer Kissed' Makes Baked Treats Enhanced with Ale and Stout
Although there are plenty of beer-infused dishes that are savory, Beer Kissed is a company that specializes in the creation of sweet confections that are enriched with the taste of beer. One of... [More]
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