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Beer Necessity

Products piggyback off the cultural appeal of the craft beer industry

Implications - The ascendant craft beer industry has raised the cultural cachet of the once-lowbrow beverage. As such, products that themselves fall into traditionally artisanal categories, including niche foods and cosmetics, are creatively incorporating craft beer into their ingredients to demonstrate their artistic authenticity. This convergence shows the value of recognizing aspirational brands and products from adjacent industries that appeal to one's target consumer.
Workshop Question - Identify a brand in an adjacent industry that your consumers are passionate about. How would incorporate that brand's product or service into your own offering?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
95,863 Total Clicks
Date Range:
Nov 16 — Sep 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Beer-Based Cosmetic Collections
Beer-Based Cosmetic Collections
Manufaktura Offers Cosmetic Products Based in Czech Beer
Manufaktura is a male-focused cosmetics brand that offers a collection of items based in beer from the Czech Republic. Whether the products are bath items like body washes, or soothing products... MORE
Hop-Infused Haircare
Hop-Infused Haircare
Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient
The Urban Men collection from Farmaervas is a line of natural products that favors ingredients like barley, coffee oil and the extracts of hops for the maintenance of healthy hair and beards. When... MORE
Beer-Infused Salsas
Beer-Infused Salsas
The Mrs. Renfro Craft Beer Salsa is Made with Texas Red Amber Lager
Craft beer has become quite popular with many different consumers, so the Mrs. Renfro Craft Beer Salsa has been created in order to offer a different way to enjoy it. The new salsa is made with a... MORE
Gourmet Beer Jellies
Gourmet Beer Jellies
'Malty And Hoppy Delicacy' Jams are Infused with Local Beer
These gourmet beer jellies from ‘Malty and Hoppy Delicacy’ make for a fun remix on the classic breakfast spread. Malty and Hoppy Delicacy founder Francoise Briet was inspired to create... MORE
Spicy Beer-Infused Sauces
Spicy Beer-Infused Sauces
Swag Brewery Makes Infused Hot Sauce Products for Craft Beer Lovers
Over the last few years, a number of consumers have become obsessed with both infused hot sauce products and craft beer culture. Minnesota’s Swag Brewery’s Beer-Infused Hot Sauces will... MORE
Beer-Infused Cookies
Beer-Infused Cookies
'Beer Kissed' Makes Baked Treats Enhanced with Ale and Stout
Although there are plenty of beer-infused dishes that are savory, Beer Kissed is a company that specializes in the creation of sweet confections that are enriched with the taste of beer. One of... MORE

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