Airports reveal more exclusive offerings for travelers
Implications - While the concept of a first class lounge has always been around, airports are going a step further in the exclusive services and products they offer. With frequent travelers often requiring more distinct experiences to maintain brand loyalty in this industry, this shift reveals that even airports are being designed around this fact. By offering the promise of exclusivity and distinction, airports are catering to these consumers' desire for specialty services that enhance their travel experience.
Workshop Question - How can your brand offer air of exclusivity around any of its specific products or services, to enhance consumer interest or experience?