Category
World
Layered Getaways
Trend cluster
Category
Exclusive
Airport
Airports reveal more exclusive offerings for travelers.
3.6
Trend score
Trend
What is the Exclusive Airport trend?
Exclusive Airport: While the concept of a first class lounge has always been around, airports are going a step further in the exclusive services and products they offer. With frequent travelers often requiring more distinct experiences to maintain brand loyalty in this industry, this shift reveals that even airports are being designed around this fact. By offering the promise of exclusivity and distinction, airports are catering to these consumers' desire for specialty services that enhance their travel experience.
Trend themes
Themes within the Exclusive Airport trend
Three behaviours holding the trend together01
Exclusive Airport Offerings
Airports are creating unique experiences for frequent flyers looking for exclusive services and products, opening up opportunities for luxury offerings in airport lounges and hotels.
02
Virtual Reality Experiences
Companies are leveraging VR technology to offer immersive experiences to customers, creating opportunities for luxury brands to provide new and unique experiences.
03
Luxury Airport Lounges
Airports are offering high-end lounge experiences to customers, creating opportunities for high-end eateries, infinity pools, and unique architectural designs.
Industry implications
What the Exclusive Airport trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can leverage the trend of exclusive airport offerings to create new luxury experiences for travelers.
For
Technology Industry
The technology industry can provide VR solutions for luxury brands looking to create immersive marketing experiences for their customers.
For
Architecture Industry
The architecture industry can provide unique design solutions for airports looking to create high-end lounges and hotels.
Workshop question
How can your brand offer air of exclusivity around any of its specific products or services, to enhance consumer interest or experience?
Trend signals
Trend signals for Exclusive Airport
Trend score 3.6 out of 10, from popularity 49%, activity 50%, freshness 8%.
Popularity49%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exclusive Airport trend
5 featured examples from Jul 14 to Dec 23, 2017CategoryMarketing
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
The virtual reality experience in the Virgin Atlantic Clubhouse lounges demonstrates how the hospitality industry can leverage immersive technologies to create unique and memorabl…
CategoryWorld
Landing Strip Infinity Pools
Punta Cana International Airport has an Infinity Pool on a Patio
Incorporating unique and luxurious amenities such as infinity pools into airport designs can increase overall traveler satisfaction and attract new customers to travel and tourism…
CategoryArt & Design
Elevated Control Tower Suites
Arlanda Airport Transformed an Old Flight Deck into a Luxury Suite
The luxury airport accommodations trend presents an opportunity for hotels and hospitality companies to expand their offerings by partnering with airports.
CategoryWorld
Invite-Only Airport Eateries
'Classified' is an Upscale Eatery in the Newark International Airport
Companies that operate stores and restaurants in airports have an opportunity to create exclusive and upscale dining concepts to cater to high-end clientele, while enhancing the o…
CategoryMarketing
Airport Lounge Igloos
Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo
The air travel industry can benefit from creating rooftop pop-up igloo lounges as a unique selling point for customers before their flights.
