Airports reveal more exclusive offerings for travelers
Implications - While the concept of a first class lounge has always been around, airports are going a step further in the exclusive services and products they offer. With frequent travelers often requiring more distinct experiences to maintain brand loyalty in this industry, this shift reveals that even airports are being designed around this fact. By offering the promise of exclusivity and distinction, airports are catering to these consumers' desire for specialty services that enhance their travel experience.
Workshop Question - How can your brand offer air of exclusivity around any of its specific products or services, to enhance consumer interest or experience?
1. Exclusive Airport Offerings - Airports are creating unique experiences for frequent flyers looking for exclusive services and products, opening up opportunities for luxury offerings in airport lounges and hotels.
2. Virtual Reality Experiences - Companies are leveraging VR technology to offer immersive experiences to customers, creating opportunities for luxury brands to provide new and unique experiences.
3. Luxury Airport Lounges - Airports are offering high-end lounge experiences to customers, creating opportunities for high-end eateries, infinity pools, and unique architectural designs.
1. Hospitality Industry - The hospitality industry can leverage the trend of exclusive airport offerings to create new luxury experiences for travelers.
2. Technology Industry - The technology industry can provide VR solutions for luxury brands looking to create immersive marketing experiences for their customers.
3. Architecture Industry - The architecture industry can provide unique design solutions for airports looking to create high-end lounges and hotels.
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