Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tribalist
Parenting
Millennial parents find like-minded individuals to trade tips and bond with.
3.3
Trend score
Trend
What is the Tribalist Parenting trend?
Tribalist Parenting: Though Mid-Millennials have reached the age of early parenthood, their key characteristics -- seeking fun and new experiences above all, the need to connect with others -- remain intact. Integrating social experiences into parenting satisfies both these needs. This signifies the need to prepare for Millennial's evolution -- as opposed to a full transformation -- as they age.
Trend themes
Themes within the Tribalist Parenting trend
Three behaviours holding the trend together01
Parenting Lifestyle Websites
The rise of demographic-specific websites, like Fatherly or Latina Moms, calls for unique approaches to catering content to specific demographics.
02
Support Platforms for Single Parents
A focus on support systems for single-parent households can take shape not only through religious or spiritual organizations but also through digital communities where parents can access various resources.
03
Mother-Connecting Friendship Apps
The creation of friendship apps for moms and other caregiver groups, such as Peanut, bring a new wave of networking opportunities and builds support networks for busy parents with similar understress.
Industry implications
What the Tribalist Parenting trend means for industry
Where the trend changes the playbookFor
Parenting Industry
Digital parenting resources that are more closely tailored to demographic-specific interests and needs like new moms or dads presents opportunities for start-ups focusing on the parent care segment Or existing parenting publications that cater to a broader audience could find considerable traffic by producing micro-targeted content for select parent groups using their existing resources.
For
Medical & Mental Health Industry
Collaborations with parenting advice platforms and digital friendship app developers, such as Social Stepmom or Peanut, promising support system are worth exploring If they can help make resource and guidance more readily available for caregivers.
For
Fitness Industry
As more caregivers invest in experiences that introduce them to like-minded individuals, there are more opportunities for workout facilities and fitness programs to develop events or clubs specifically tailored to moms and other caregiver groups who share similar schedules and interests.
Workshop question
How are you helping to facilitate bonds between your customers?
Trend signals
Trend signals for Tribalist Parenting
Trend score 3.3 out of 10, from popularity 50%, activity 42%, freshness 8%.
Popularity50%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Tribalist Parenting trend
5 featured examples from Jun 16, 2015 to Aug 22, 2017CategoryLifestyle
Stepmom Support Platforms
Social Stepmom is a Social Platform Designed to Connect and Support
Disruptive innovation opportunity: Introduce innovative parenting solutions and services that address the unique challenges faced by blended families.
CategoryTech
Mother-Connecting Friendship Apps
The Peanut App is Helping Moms Find Like-Minded Friends
Creating a social networking platform that is specifically designed to connect people with common interests and values in order to build community and alleviate loneliness.
CategoryTech
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
The industry of parenting websites has opportunities for disruptive innovation in personalized content curation, targeted advertising, and partnerships with experts and consultant…
CategoryLifestyle
Latina Mom Resources
This Accessible Website Helps New Moms Through Pregnancy and Beyond
Offering streamlined and accessible parenting resources to new parents, with options for personalization and entertaining content.
CategoryLifestyle
Single Parent Support Programs
The Single & Parenting Program Provides Support for Single Parents
Religious organizations can expand their services by offering support groups, counseling services, and assistance to single parents to help combat the challenges of single parenth…
