Clocks are being reinvented to show more nuanced interpretations of time
Implications - Many brands are now designing clocks to now just show the passing of time, but to encourage the appreciation of it. Rather than simply reveal the time, these pieces are pushing people to slow down and appreciate whatever it is that they are doing in that moment. This shift uses artistic design to facilitate the emerging necessity for consumers to, even momentarily, step out of their busy lifestyles as a form of self care.
Workshop Question - How can your brand incorporate artistic designs into its products/services or campaigns, in order to elevate consumer experience or engagement with them?
Trend Themes
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Appreciation-encouraging Clocks — Clocks are shifting from just showing the time to encouraging the appreciation of it, presenting an opportunity for decorative timepieces that remind individuals to slow down and appreciate the present moment.
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Group Location-sharing Clocks — The use of clock interfaces to display the locations of friends and family members is growing in popularity, presenting an opportunity for makers of unique timepieces that incorporate this feature.
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Minimalist Time-tracking Devices — Minimalist time-tracking devices, like Tiller, that focus on office productivity and monitoring time spent on specific projects, present an opportunity for companies to improve productivity without sacrificing the office aesthetic.
Industry Implications
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Interior Design — The trend of appreciation-encouraging clocks presents an opportunity for interior decorators to incorporate decorative timepieces that contribute to an environment of mindfulness and self-care.
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Technology — The emphasis on functionality and unique design featured in the aforementioned examples makes these clocks perfect for technology enthusiasts seeking innovative ways to incorporate digital designs into household decor.
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Wellness & Lifestyle — The trend of appreciation-encouraging clocks coincides with a growing trend of self-care and mindfulness, making these clocks the perfect fit for consumers seeking to incorporate peaceful, decorative elements into their daily routine.
6 Featured, 42 Examples:
119,564 Total Clicks
Date Range:
May 17 — Sep 17
Trending:
Warm
Consumer Insight Topics:
