Category
Tech
Delegated Interfaces
Trend cluster
Category
Deconstructed
Timepiece
Clocks are being reinvented to show more nuanced interpretations of time.
4.8
Trend score
Trend
What is the Deconstructed Timepiece trend?
Deconstructed Timepiece: Many brands are now designing clocks to now just <i>show</i> the passing of time, but to encourage the appreciation of it. Rather than simply reveal the time, these pieces are pushing people to slow down and appreciate whatever it is that they are doing in that moment. This shift uses artistic design to facilitate the emerging necessity for consumers to, even momentarily, step out of their busy lifestyles as a form of self care.
Trend themes
Themes within the Deconstructed Timepiece trend
Three behaviours holding the trend together01
Appreciation-Encouraging Clocks
Clocks are shifting from just showing the time to encouraging the appreciation of it, presenting an opportunity for decorative timepieces that remind individuals to slow down and appreciate the present moment.
02
Group Location-Sharing Clocks
The use of clock interfaces to display the locations of friends and family members is growing in popularity, presenting an opportunity for makers of unique timepieces that incorporate this feature.
03
Minimalist Time-Tracking Devices
Minimalist time-tracking devices, like Tiller, that focus on office productivity and monitoring time spent on specific projects, present an opportunity for companies to improve productivity without sacrificing the office aesthetic.
Industry implications
What the Deconstructed Timepiece trend means for industry
Where the trend changes the playbookFor
Interior Design
The trend of appreciation-encouraging clocks presents an opportunity for interior decorators to incorporate decorative timepieces that contribute to an environment of mindfulness and self-care.
For
Technology
The emphasis on functionality and unique design featured in the aforementioned examples makes these clocks perfect for technology enthusiasts seeking innovative ways to incorporate digital designs into household decor.
For
Wellness & Lifestyle
The trend of appreciation-encouraging clocks coincides with a growing trend of self-care and mindfulness, making these clocks the perfect fit for consumers seeking to incorporate peaceful, decorative elements into their daily routine.
Workshop question
How can your brand incorporate artistic designs into its products/services or campaigns, in order to elevate consumer experience or engagement with them?
Trend signals
Trend signals for Deconstructed Timepiece
Trend score 4.8 out of 10, from popularity 61%, activity 74%, freshness 8%.
Popularity61%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deconstructed Timepiece trend
6 featured examples from May 30 to Sep 20, 2017CategoryArt & Design
Human Clock Faces
This Clock Uses a Human Eye to Represent the Passing of Time
Clock manufacturers could explore incorporating biological elements or hyper-realistic designs in their products to capture consumer attention and differentiate their offerings.
CategoryArt & Design
Northern Lights-Inspired Clocks
The 'Aurora' Clock Uses Lighting to Display Time
Incorporate designs inspired by natural phenomena, such as the Northern Lights, into home decor products to create captivating and unique products that appeal to consumers.
CategoryArt & Design
Group Location-Sharing Clocks
The 'Eta Clock' Knows If You're at Work or School
Disruptive innovation opportunity: Innovate smart home devices to include location-sharing features for better family communication and coordination.
CategoryArt & Design
Appreciation-Encouraging Clocks
The PAO Clock Timepiece Encourages You to Stay in the Moment
The PAO Clock's stylish design opens up opportunities for disruptive innovation in the home decor industry.
CategoryLifestyle
Minimalist Time-Tracking Devices
'Tiller' is an Office Accessory That Improves Time Management
The office supplies industry can leverage minimalist design and tactile interfaces to develop time-tracking software and tools for improving workplace productivity.
CategoryAutos
Car Brand Clock Concepts
The Audi Clock Plays with the Brand's Four-Circle Logo
Home decor industry can explore incorporating automotive design elements to create unique and appealing products for car enthusiasts.
