The 'Eta Clock' deviates from the standard form of timepieces by bringing about new methods of communication between family members. Instead of reading the time, this app-enabled device displays the locations of selected friends and family members using an interactive clock interface.
Through the accompanied app, users can set frequently visited locations on their phone, like the gym, school, or a significant other's house. When arrived at that location, the user's color-specific hand will automatically move, pointing towards the appropriate icon. The Eta Clock can also display when a user is in transit, if it detects movement quicker than 3 miles per hour.
The Eta Clock is perfect for busy families, who sometimes forget to keep each other in the loop.