Category
Lifestyle
Assisted Choices
Trend cluster
Category
Biopolymer
Construction
Products in different industries are being made with biopolymers.
5.4
Trend score
Trend
What is the Biopolymer Construction trend?
Biopolymer Construction: With plastic being one of the main contributors to pollution and waste around the world, brands are beginning to use biopolymers as an alternative to traditional polymer. This form of plastic is able to perform the same functions, but can biodegrade and has a smaller impact on the environment. As consumers are now well aware of marketing jargon, brands are having to accommodate their eco conscious consumption habits in a way that does not just give the perception of environmental awareness, but that actually contributes to effective change.
Trend themes
Themes within the Biopolymer Construction trend
Three behaviours holding the trend together01
Biopolymer Materials
More companies are introducing and innovating products that make use of biopolymers, which are sustainable alternatives to traditional polymer materials.
02
Eco-Friendly Packaging
Sustainable packaging is becoming more popular as consumers become more environmentally conscious, and brands are taking note and introducing packaging that has minimal impact on the environment.
03
Natural Material Fashion
Fashion brands are turning to natural, sustainable materials to create fashionable yet eco-friendly products in response to the growing demand for sustainable fashion.
Industry implications
What the Biopolymer Construction trend means for industry
Where the trend changes the playbookFor
Packaging
Companies can explore the potential of eco-friendly packaging, such as creating packages from biopolymers or using plant-based materials.
For
Textiles and Fashion
Fashion companies can explore natural, sustainable materials for their products, such as biopolymers, milk proteins, and eelgrass.
For
Plastics
Businesses can switch to biopolymer plastics made from renewable resources and recycled plastics, helping to reduce the environmental impact of traditional plastics.
Workshop question
How can your brand address important causes in a way that avoids bandaid solutions, for more effective contributions that consumers appreciate more?
Trend signals
Trend signals for Biopolymer Construction
Trend score 5.4 out of 10, from popularity 78%, activity 77%, freshness 8%.
Popularity78%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Biopolymer Construction trend
5 featured examples from Mar 15, 2016 to Dec 7, 2017CategoryEco
Organic Ocean Waste Stools
The 'Zostera' Sitting Stool is Made from Eelgrass and Bio-Resin
Opportunity for the home decor industry to embrace eco-friendly materials and manufacturing processes.
CategoryFashion
Kelp-Based Sustainable Sneakers
The 'AlgiKnit' Shoes are Made from Renewing Biopolymers
The fashion industry has the opportunity to adopt sustainable practices and use renewable materials in their designs.
CategoryEco
Sugar Cane Milk Jugs
The Skanemejerier Eco-Friendly Packaging is Made from Biopolymer
The packaging industry can seize the opportunity to develop and market innovative eco-friendly solutions to meet the increasing demand for sustainable packaging.
CategoryEco
Milk-Made Eco Fabrics
Qmilk Creates Sustainable Fabric Made From Milk Ingredients
The fashion industry can embrace Qmilch's sustainable fabric as a unique selling proposition for eco-conscious consumers.
CategoryEco
Biopolymer Plastic Bottles
Raepak's Biopolymer Bottles are Manufactured from Sugarcane Waste
Raepak's biopolymer bottles could revolutionize the packaging industry as manufacturers look to switch to more eco-friendly alternatives.
