MadeMe and X-girl have joined forces with Vans for a limited-edition line of footwear and apparel that plays into all three brands' 90's-inspiration.
The collection draws inspiration from Vans' skate heritage, while incorporating the classic vintage motifs that are popular among MadeMe and X-Girl. The unique Vans 'Wally' shoe was thoughtfully selected to serve as the main focus of the line, as this collaboration serves as the first re-issuing of the shoe since its release in the mid 90's. The shoe is available in multiple vibrant colorways, and features large laces which can be tied into unconventional bows.
The entire apparel and footwear line represents a "girls to the front" approach, and hopes to encapsulate the "three brands' female-first ethos."
What's Driving This Trend
- 90s-inspired Sneaker Collaborations
- Opportunity for brands to tap into nostalgia and re-imagine classic footwear silhouettes in collaboration with other brands.
- Vibrant Colorways in Fashion
- Potential for the use of bold and vibrant color palettes in fashion designs to create eye-catching and nostalgic looks.
- Female-first Ethos in Fashion
- Opportunity to focus on empowering and inclusive fashion collaborations that cater specifically to women and their interests.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the 90s nostalgia trend and collaborate with other brands to create unique and versatile collections.
- Footwear
- Footwear industry can explore nostalgic collaborations and experiment with unconventional design elements to create standout products.
- Apparel
- Apparel industry can incorporate vintage motifs and vibrant colorways to appeal to the nostalgia-driven market.
