Designer Marcel Sheishenov created a playful set of sock packages for Captain Cotton, a sock brand based out of Kyrgyzstan.
Unlike the majority of sock packages that are strictly functional and rectangular, these ones embrace practical designs that show off the kinds of footwear that each type of sock might pair well with. The range of products from Captain Cotton include styles for men, women, teens, as well as sports, each of which is represented by a different category of footwear.
In a store, these hanging sock packages have the potential to quickly help consumers identify which style of sock will best suit their individual needs, perhaps without even reading the labels on the tags.
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