These Ketel One cocktails celebrate the brand's rich history and premium product. "For over 300 years, the Nolet family has been driven by a relentless pursuit of excellence and an unwavering pride in craftsmanship," a legacy that is carried on by master distiller Bob Nolet. An 11th generation member of Ketel One's founding family, Bob runs the Nolet Distillery alongside his father Carolus Sr. and brother Carl Jr. in Schiedam, Holland.
Teaming up with award-winning mixologists -- Vancouver’s Kaitlyn Stewart, 2017 Diageo World Class Bartender of the Year and Shane Mulvany, Diageo World Class Canada Winner 2016 -- Ketel One recently launched two specialty cocktail recipes that showcase the talent of the bartending competition winners.
While Stewart's signature Wind Mule fuses Ketel One Vodka, Amaro Liquer, caoffee, ginger beer, bitters, and a pinch of citric acid, Mulvany's cocktail creation is a blend of Ketel One, elderflower-based Esprit de June, and Luxardo's Bitter Bianco. Each offer a unique and tasty experience while celebrating the legacy of the Ketel One brand and its continuous dedication to quality.
Key Themes Behind This Trend
- Artisan Cocktails
- Opportunity to design and offer premium and personalized cocktail experiences that highlight local and fresh ingredients.
- Collaboration with Award-winning Mixologists
- Opportunity to collaborate with renowned mixologists to create and market unique and innovative cocktail recipes that increase brand loyalty and customer engagement.
- Legacy and Craftsmanship
- Opportunity to leverage heritage stories and artisanal processes for marketing and raising premium value for the product.
Where This Applies
- Hospitality
- Trend in upscale bar and restaurant ambiance, menu, and service to reflect artisanal and quality-driven cocktail offerings.
- Alcohol and Beverage
- Market for specialty and premium liquors that are crafted and marketed similarly to high-end, small-scale food and drinks.
- Marketing and Advertising
- Trend in storytelling-based and image-driven marketing campaigns that feature brand history, product quality, and artisanal process to appeal to upscale and discerning consumers.
