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Wellness Cult

Fitness brands collaborate with adjacent industries to expand their reach

Certain fitness brands are able to create a cult-like following within them, and what these brands have in common is their ability to expand their reach outside of the specific health-related principles they were founded upon. By collaborating with brands in adjacent, sometimes seemingly unrelated industries, these brands are able to expand their reach and influence in the lives of consumers in a more all-encompassing way, in addition to having more visibility in general. This focused collaboration serves to enhance the perceived culture associated with the brands, giving consumers both the opportunity and the motivation to pursue anything associated with them.
Workshop Question - How can your brand expand its reach into adjacent industries to create more loyal consumers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 81 Examples:
343,758 Total Clicks
Date Range:
Oct 16 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Gaming-Inspired Fitness Classes
Gaming-Inspired Fitness Classes
David Lloyd Clubs' Classes for Kids & Teens are Based on Fortnite
David Lloyd Clubs has offered many unique and unconventional fitness classes over time, including everything from the ‘Jaw Gym Class’ to a bed-based ‘Napercise Class.’ Now,... MORE
Brand-Sponsored Fitness Events
Brand-Sponsored Fitness Events
Sport Chek's 'Move Makers' is a Day of Free Fitness Classes
Sport Chek recently announced the launch of ‘Move Makers’—an interactive demonstration that encourages and empowers individuals to be active. The unique movement sessions are part... MORE
Fast Food-Branded Fitness Clubs
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
Shake Track & Field is a unique fitness club funded by fast food giant Shake Shack. The group hosts free runs, bike rides, and yoga class meetups, and encourages its members to get fit with... MORE
Branded CrossFit Challenges
Branded CrossFit Challenges
Reebok's NANO BOX BATTLE celebrated the release of the Nano 7
To celebrate the release of its new CrossFit-specific running shoes, Reebok hosted a NANO BOX BATTLE at its Reebok Fithub in King’s Road. Not only did the event give consumers a chance to come... MORE
Collaborative Activewear Apparel
Collaborative Activewear Apparel
This J Crew and New Balance Collection Expands Beyond Footwear
While J Crew and New Balance have been partners in creating lifestyle sneakers for more than a decade, the duo is now expanding into the creation of activewear with a new collection. The... MORE
Lifestyle Pharmacy Concepts
Lifestyle Pharmacy Concepts
CVS Health's HealthHub Shares a Range of Wellness Products & Services
CVS Health is introducing a new kind of retail concept called HealthHub that offers far more than pharmacies of the past. While HealthHub offers all the convenience and familiarity of a CVS Health... MORE
Spin Class Wedding Gifts
Spin Class Wedding Gifts
SoulCycle Teamed Up with Zola for a Special Wedding Registry Offer
As fitness has become a top priority for many young people, the wedding registry platform Zola has teamed up with SoulCycle for an exclusive wedding registry offer. With Zola, couples can now... MORE
play_circle_filled Active Teen Decor
Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
ivivva (Lululemon’s youth brand) recently collaborated with PBteen (Pottery Barn’s line for teenagers) on the creation of a teen home decor capsule collection. The collection for teens... MORE
Cycling Studio Ambassador Programs
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
With a growing number of college-aged kids taking an interest in physical fitness, SoulCycle has launched its very own College Ambassador Program. With the goal of showing more students the benefits... MORE

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Bulk Store Wedding Registries
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Drybar & Zola Teamed Up to Bring Hairstyles to Wedding Registries
Ultra-Condensed Pharmacy Shops
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The New Riot Games Program is a First for the Company
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The Apple Music Ambassadors Use Twitter to Promote the Service
Patriotic Athletic Shirts
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The Shake Shack Cookbook Details How to Make Signature Meals at Home
Jaw Workout Classes
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Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
One-Day Athletic Festivals
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Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
Reengineered Sports Bras
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This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
Bed-Based Workout Classes
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Premium BBQ Burgers
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Complimentary Burger App Promotions
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Shake Shack is Offering a Free Burger to Customers via its App
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Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
Canine Bus Tours
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Pet Insurance Provider 'More Than' Created the 'K9' City Tour Bus for Dogs
Yoga Store Coffee Bars
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The Neat Café is Located Inside lululemon’s European Flagship Store
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The Glossary is a Concept Store Within Barnes & Noble College Bookstores
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Shake Shack's 'Shack, Track, & Field' Follows a Run with Food and Beer
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The Shake Shack App Lets Consumers Order Early and Skip the Line
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