Fitness brands collaborate with adjacent industries to expand their reach
Certain fitness brands are able to create a cult-like following within them, and what these brands have in common is their ability to expand their reach outside of the specific health-related principles they were founded upon. By collaborating with brands in adjacent, sometimes seemingly unrelated industries, these brands are able to expand their reach and influence in the lives of consumers in a more all-encompassing way, in addition to having more visibility in general. This focused collaboration serves to enhance the perceived culture associated with the brands, giving consumers both the opportunity and the motivation to pursue anything associated with them.
Workshop Question - How can your brand expand its reach into adjacent industries to create more loyal consumers?
1. Collaboration with Adjacent Industries - Fitness brands are collaborating with brands in adjacent industries to expand their reach, offering disruptive innovation opportunities for collaborations with brands that share similar values and target audiences.
2. Branded Ambassadors and Challenges - Branded ambassador programs and challenges are becoming increasingly popular among fitness brands to promote their products and services, offering disruptive innovation opportunities for brands to create a community-focused approach to fitness and engage with their target audience on a deeper level.
3. Lifestyle Integration - Fitness is becoming more integrated into consumers' lifestyles, resulting in collaborations between fitness brands and businesses in new industries such as home decor and gaming, offering disruptive innovation opportunities to tap into consumers' desire for a well-rounded healthy lifestyle.
1. Fashion - Fitness brands are collaborating with fashion brands to create athletic apparel collections that are both functional and stylish, offering disruptive innovation opportunities for brands that want to expand their reach and offer a more comprehensive solution to their target audience's fitness needs.
2. Retail - Fitness brands are partnering with retailers to host events and offer their products and services in non-traditional fitness settings, such as weddings and pharmacies, offering disruptive innovation opportunities for retailers to diversify their offerings and attract a broader range of customers.
3. Technology - Fitness brands are leveraging technology to offer unique fitness experiences for their customers, such as gaming-inspired fitness classes, offering disruptive innovation opportunities for brands that want to offer a more engaging and personalized experience for their target audience.