Lululemon is Celebrating Canada's 150th with Special-Edition Shirts
Laura McQuarrie — June 27, 2017 — Fashion
References: info.lululemon
In celebration of the 150th anniversary of Canada, Canadian athletic apparel retailer Lululemon launched a series of special-edition shirts that pay tribute to its roots. The series includes a number of 'Love Tank' designs for women that express practices like positivity, peace and solidarity, as well as the 5 Year Basic Tee for men.
Although there are many red and white pieces of apparel and accessories that are released year after year to help Canadian consumers celebrate Canada Day, these neutral-colored shirts offer a subtle way for one to show off their patriotism long after the special anniversary in July has passed.
Along with describing how each one of the words has meaning, especially to Canadians, Lululemon suggests inspiring practices to go with each of them.
Although there are many red and white pieces of apparel and accessories that are released year after year to help Canadian consumers celebrate Canada Day, these neutral-colored shirts offer a subtle way for one to show off their patriotism long after the special anniversary in July has passed.
Along with describing how each one of the words has meaning, especially to Canadians, Lululemon suggests inspiring practices to go with each of them.
Trend Themes
1. Patriotic Apparel Collections - Creating special-edition clothing items that celebrate national milestones.
2. Subtle National Pride - Designing neutral and versatile apparel and accessories for customers who want to show their patriotism subtly.
3. Inspirational Messaging - Providing customers with apparel designs that include uplifting messages promoting unity and positivity about their country.
Industry Implications
1. Fashion Retail - Designing and selling patriotic clothing and accessories that celebrate national milestones and anniversaries.
2. Marketing and Advertising - Creating nationalistic branding messages and marketing campaigns around patriotic milestones to appeal to consumers' sense of pride and national identity.
3. Tourism and Souvenir Retail - Developing and selling souvenir items like customized clothing and accessories to commemorate national celebrations and milestones that cater to new and returning tourists.
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