In response to demand from its customers for high-intensity workouts that challenge them to push themselves further, SoulCycle is introducing an all-new HIIT-style cycling class.
While the classic Soul class unfolds over the course of 45 minutes, the all-new SoulActivate experience is a 60-minute class that integrates high-intensity interval training and strength exercises. Due to the intensity of the new workout class, SoulCycle recommends that riders take at least 10 SoulCycle classes before challenging themselves with SoulActivate. This new class from SoulCycle can currently be found at locations in New York City, Los Angeles and San Francisco during the initial launch period.
In the past year, SoulCycle has also introduced other new class formats, such as SoulAnnex, which offers a full-body workout experience without the use of a stationary bike.
What's Driving This Trend
- Hiit-style Cycling Classes
- SoulCycle introduces a new high-intensity workout that combines cycling and strength exercises for maximum impact.
Who This Affects Most
- Fitness and Wellness
- Fitness studios can leverage the popularity of high-intensity workouts like HIIT-style cycling classes to attract and retain customers.
- Gyms and Fitness Centers
- Gyms can incorporate HIIT-style cycling classes into their offerings to provide a variety of workout options for their members.
- Technology
- Developing innovative wearable technology that tracks and enhances performance during HIIT-style cycling classes can revolutionize the fitness industry.
