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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,306 more

Plant-Based Spread

Brands are accommodating vegans in the spreads they create

Implications - Veganism is now being adopted in a wide variety of food-related products, and that is now trickling down to the spreads that are available on the market. These plant-based spreads not only accommodate people with dietary restrictions, but also work to evoke the impression of nutrition for those focused on health. As ties to veganism tend to restrict the number of consumers being targeted for a product, the use of the "plant-based" keyword as an alternative opens these products up to a larger consumer base.
Workshop Question - How can your brand use language to engage consumers who may not otherwise be attracted to its products or services?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
42,048 Total Clicks
Date Range:
Jun 17 — Oct 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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