Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant-Based
Spread
Brands are accommodating vegans in the spreads they create.
2.4
Trend score
Trend
What is the Plant-Based Spread trend?
Plant-Based Spread: Veganism is now being adopted in a wide variety of food-related products, and that is now trickling down to the spreads that are available on the market. These plant-based spreads not only accommodate people with dietary restrictions, but also work to evoke the impression of nutrition for those focused on health. As ties to veganism tend to restrict the number of consumers being targeted for a product, the use of the "plant-based" keyword as an alternative opens these products up to a larger consumer base.
Trend themes
Themes within the Plant-Based Spread trend
Three behaviours holding the trend together01
Plant-Based Spreads
The rise of veganism and health consciousness has driven innovation towards plant-based spreads, opening up the market to a larger consumer base.
02
Legume-Based Condiments
The demand for gluten-free and grain-free products has resulted in the exploration of legumes for sauces and marinades, appealing to consumers with dietary restrictions and those looking for plant-based protein options.
03
Artificial Intelligence in Food
The use of artificial intelligence in food production, such as in The Not Company's 'Not Mayo,' presents opportunities for creating healthier and sustainable food products while still retaining the taste and familiarity of traditional ingredients.
Industry implications
What the Plant-Based Spread trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovation in plant-based and alternative ingredient-based spreads, sauces, and condiments reflects changing consumer dietary and lifestyle preferences.
For
Artificial Intelligence
The use of AI in food production presents opportunities for creating innovative and sustainable food products that align with shifting consumer demands.
For
Health and Wellness
The growth of plant-based and healthier alternatives in spreads, sauces, and condiments reflects wider trends towards health and wellness among consumers.
Workshop question
How can your brand use language to engage consumers who may not otherwise be attracted to its products or services?
Trend signals
Trend signals for Plant-Based Spread
Trend score 2.4 out of 10, from popularity 30%, activity 33%, freshness 8%.
Popularity30%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plant-Based Spread trend
5 featured examples from Jun 30 to Oct 4, 2017CategoryLifestyle
Plant-Based Mayonnaise Spreads
The Not Company's 'Not Mayo' is Made with Chickpeas, Water & Salt
Traditional food manufacturers can explore the production of alternative mayonnaise and other food products using innovative ingredients and methods.
CategoryLifestyle
Fermented Black Bean Sauces
One Culture Foods' Black Bean-Based Sauce Embraces Asian Flavors
Food and beverage companies can develop legume-based, natural, and gluten-free/grain-free sauce options to cater to different consumer preferences and dietary restrictions.
CategoryLifestyle
Plant-Based Alfredo Sauces
The Daiya Alfredo Style Deluxe Cheeze Sauce is Soy and Dairy-Free
The expanding market for plant-based food products offers tremendous opportunities for businesses to develop and launch new meat-free alternatives.
CategoryLifestyle
Honey-Infused Food Spreads
The Country Crock Honey Spread Adds a Sweet, Buttery Finish
Manufacturers can develop their own natural, honey-infused spreads and mixes to cater to consumer preferences.
CategoryLifestyle
Plant-Based Oil Spreads
I Can't Believe It's Not Butter! is Available in an 'It's Vegan' Version
The food and beverage industry can capitalize on the growing demand for vegan and organic alternatives by expanding their product offerings and catering to specialty dietary prefe…
