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Plant-Based Spread

Brands are accommodating vegans in the spreads they create

Implications - Veganism is now being adopted in a wide variety of food-related products, and that is now trickling down to the spreads that are available on the market. These plant-based spreads not only accommodate people with dietary restrictions, but also work to evoke the impression of nutrition for those focused on health. As ties to veganism tend to restrict the number of consumers being targeted for a product, the use of the "plant-based" keyword as an alternative opens these products up to a larger consumer base.

Workshop Question - How can your brand use language to engage consumers who may not otherwise be attracted to its products or services?
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,585 Total Clicks
Jun 17 - Oct 17
Mild
LifestyleFoodHealth
Featured Examples
Plant-Based Mayonnaise Spreads - The Not Company's 'Not Mayo' is Made with Chickpeas, Water & Salt
SCORE 6.5
Warm 1,487 Clicks Pub: Oct 4, 17
Plant-Based Mayonnaise Spreads
The Not Company's 'Not Mayo' is Made with Chickpeas, Water & Salt
As an alternative to producing a traditional mayonnaise spread with eggs, The Not Company from Chile makes its ‘Not Mayo’ from chickpeas, water and salt. To create its eggless... [More]
Fermented Black Bean Sauces - One Culture Foods' Black Bean-Based Sauce Embraces Asian Flavors
SCORE 2.9
Mild 424 Clicks Pub: Jul 26, 17
Fermented Black Bean Sauces
One Culture Foods' Black Bean-Based Sauce Embraces Asian Flavors
One Culture Foods is a NYC-based brand that champions globally inspired flavors with its range of sauces, marinades and dips, which include options like Southeast Asian Sweet Chili, Korean Gochujang... [More]
Plant-Based Alfredo Sauces - The Daiya Alfredo Style Deluxe Cheeze Sauce is Soy and Dairy-Free
SCORE 3.7
Mild 270 Clicks Pub: Sep 29, 17
Plant-Based Alfredo Sauces
The Daiya Alfredo Style Deluxe Cheeze Sauce is Soy and Dairy-Free
The market for food products that are free of animal ingredients and other unwanted additives is expanding at an exponential rate with the Daiya Alfredo Style Deluxe Cheeze Sauce being one of the... [More]
Honey-Infused Food Spreads - The Country Crock Honey Spread Adds a Sweet, Buttery Finish
SCORE 2.6
Mild 152 Clicks Pub: Sep 26, 17
Honey-Infused Food Spreads
The Country Crock Honey Spread Adds a Sweet, Buttery Finish
The Country Crock Honey Spread is a newly created product from the brand that is decidedly different from the savory products that have been traditionally offered. Containing real honey and plant-... [More]
Plant-Based Oil Spreads - I Can't Believe It's Not Butter! is Available in an 'It's Vegan' Version
SCORE 2.8
Mild 206 Clicks Pub: Jun 29, 17
Plant-Based Oil Spreads
I Can't Believe It's Not Butter! is Available in an 'It's Vegan' Version
Although I Can’t Believe It’s Not Butter! is used by many as a substitute for butter, the classic vegetable oil spread boasts buttermilk as a main ingredient, which has prevented vegan consumers... [More]
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